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MASSACHUSETTS: Kendall Square Employer Transportation Benefit Pricing Project

The project was a study by the Massachusetts Institute of Technology that evaluated the effectiveness of various parking pricing and transit benefit strategies used by area employers. The project also provided financial incentives to deploy, test, and evaluate new strategies.

Implementation Funds Awarded

2012

Anticipated Completion Date

2018

Project Status

The project was completed on June 30, 2018.

April – June 2018 Update

Work during the 2nd quarter focused on completing the analysis, evaluation, and final report of the year-over-year results from the Access MIT and Partners Healthcare commuter benefits programs introduced in September 2016 and June 2017, respectively. The draft project final report was completed and submitted to MassDOT on June 3, 2018 and revisions were made in response to detailed comments received from MassDOT later in the month. The final report was submitted to the Commonwealth and FHWA on July 19, 2018. Following is the abstract from the final report.

This study investigates the role that employer benefits can play in encouraging commuters to use sustainable modes of transportation, motivated by the increasing cost of parking provision at urban workplaces and the broader potential for travel demand management strategies to mitigate traffic congestion and pollution.

In this research, case studies are conducted at two urban employers in Greater Boston. At the Massachusetts Institute of Technology (MIT) and at Partners HealthCare, employee transportation benefits were recently enhanced to encourage alternatives to driving. MIT, concerned about an upcoming reduction in parking supply, announced in 2016 that it would provide its more than ten thousand staff with a fully-subsidized local transit pass. In an agreement with the transit agency, MIT only pays for transit trips taken, thereby avoiding the expense of monthly passes for non-riders while providing universality of coverage. For drivers, MIT eliminated annual parking permits in favor of daily, pay-as-you-park pricing to encourage multi-modality. The net result was an eight percent reduction in parking demand in the first year, at a net cost to MIT of about $200 per employee. Transit agency revenue increased as ridership among MIT employees rose approximately ten percent.

Partners HealthCare was motivated to reduce its employee parking demand in the midst of consolidating fourteen administrative worksites to a new facility in Somerville, MA, and faced city-imposed parking restrictions. Like MIT, it introduced daily parking pricing, but tied the rates to employee income as an equity measure. Unlike MIT, it did not offer a universal transit pass, but increased monthly pass subsidies. With the new facility located along the MBTA Orange Line, there was a marked increase in transit ridership among employees who used to work in the suburbs, and today parking demand is well below anticipated levels.

The research supplements these case studies with a randomized controlled experiment on two thousand MIT car commuters, investigating how behavioral 'nudges' can further encourage reductions in driving. While no statistically significant reductions in parking were observed during the experiment, the combination of token monetary rewards and informational nudges appeared most effective at shifting travel behavior.

This research illustrates the potential for employer benefit pricing strategies to influence commuter mode choice, but reinforces the importance of carefully considering implementation details such as cost salience and user experience. Long-term success appears dependent on building a constituency of support for such strategies among employer, commuter and government stakeholders.

For More Information Contact

Gabriel Sherman
MassDOT Planning
Phone: (857) 368-8866
E-mail: Gabriel.Sherman@state.ma.us


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