Traffic Incident Management
Various traffic incident management scenes - heavy traffic after accident, traffic planning, police car blocking road, overturned car on bridge, detour, rescue workers.
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2022 Crash Responder Safety Week (CRSW) Campaign Toolkit

The theme for the 2022 CRSW is "Respect Our Roadside Heroes." To help amplify common messages, the FHWA Traffic Incident Management (TIM) Program has established—in cooperation with the CRSW National Committee and State stakeholders—a calendar for daily CRSW communications. FHWA encourages organizations to communicate day-of-week themes through stories and testimonials from responders that help put the traveling public “in their shoes.”

In advance of CRSW, organizations can help promote this week by publishing a CRSW article in their organization’s print or electronic newsletter (customizable CRSW article), recording a video message from their organization’s leadership commemorating CRSW (customizable video script ), distributing the CRSW2022 flyer, and creating a social media plan for CRSW.

Help to increase this important week’s key messages by using the CRSW Daily Calendar to align your promotion, press outreach, and social media engagement with hundreds of other organizations. Use #RoadsideHeroes when posting on social media. FHWA will promote CRSW events using its official Twitter, Facebook, LinkedIn, and Instagram platforms.

CRSW Daily Calendar

Please click on the theme for each day to access sample social media postings and optional supporting resources.

Day of Week Messaging Focus
Monday, November 14 Respect Our Roadside Heroes
Tuesday, November 15 Responder Training
Wednesday, November 16 Slow Down, Move Over
Thursday, November 17 More than a Crash
Friday, November 18 Driver Education