Traffic Incident Management
Various traffic incident management scenes - heavy traffic after accident, traffic planning, police car blocking road, overturned car on bridge, detour, rescue workers.
Office of Operations 21st Century Operations using 21st Century Technologies

2025 Crash Responder Safety Week (CRSW) Campaign Toolkit

TIM > CRSW > Toolkit

2025 is the 10th year that Federal, State, and local agencies have come together for CRSW. Over this decade, approximately 600,000 responders completed the National TIM Responder Training, with over 800,000 responders trained since the start of the Responder Training in 2012. Over this decade, States toughened their Slow Down, Move Over laws to include more responder types, to quantify speed reductions, and to define penalties. Over this decade, the Federal Highway Administration’s Every Day Counts innovations have contributed to States’ deployment of advanced warning systems, debris removal systems, unmanned aircraft systems, emergency vehicle lighting, and other technologies for saving lives. So, with CRSW 2025, we celebrate a decade of advancing responder and road user safety, while honoring the more than 400 traffic incident responders who have been killed and the countless more who have sustained life-altering injuries while working to keep crash victims and all road users safe.

The theme for the 2025 CRSW is "Safety Starts With You – Slow Down and Move Over!" In advance of CRSW, organizations can help promote this week in a variety of ways, including by publishing a CRSW article in their organization’s print or electronic newsletter (CRSW2025 news article template), recording a video message from their organization’s leadership commemorating CRSW (CRSW2025 video script template), posting a flyer in a visible space (CRSW2025 responder flyer template, CRSW20255 public flyer template), and creating a social media plan for CRSW.

Help to increase this important week’s key messages by using the CRSW Daily Calendar to align your promotion, press outreach (CRSW2025 press release template), and social media engagement with hundreds of other organizations. FHWA asks that you use #CRSW when posting on social media. FHWA will promote CRSW events using its official X, Facebook, LinkedIn, and Instagram platforms. And, be sure to attend the National CRSW Kickoff webinar taking place on November 17 at 1 p.m. ET.

Social Media Calendar

Please click on the theme for each day to access sample social media postings and optional supporting resources.

Day of Week Messaging Focus
Monday, November 17 Safety Starts With You – Slow Down and Move Over!
Tuesday, November 18 Driver Education
Wednesday, November 19 Responder Training
Thursday, November 20 More Than a Crash
Friday, November 21 Slow Down, Move Over