Traffic Incident Management
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Crash Responder Safety Week (CRSW) Campaign Toolkit

FHWA has established, in cooperation with our partners, a calendar for strategic CRSW themes. Help to amplify the visibility and message of this important week by using the calendar to align your promotion, press outreach, and social media engagement with others across the country.
The FHWA will promote CRSW events using its official accounts:

CRSW Daily Calendar

Please click on the theme for sample social media postings with optional resources that align with the theme.
















Monday, November 8th: Governor's Proclamation

In preparation for this first day of CRSW, consider plans for a public press release, a video message by executive leadership, web presence in recognition of this week, social media content, and articles or stories with news channels. Following are sample that your agency or association can customize:

Today starts Crash Responder Safety Week. [YOUR AGENCY/ORGANIZATION] joins Governor [NAME] of [STATE] in recognizing the critical role our traffic incident #responders play in keeping saving lives and keeping traffic moving through safe, quick roadway incident management. #CRSW

If your State’s Governor is not participating, consider sharing FHWA social posts on CRSW with your own introduction or commentary. As an example:

We stand with the US Department of Transportation in bringing attention to Crash Responder Safety Week. Traffic incident responders safely and quickly clear roadway incidents —saving lives, time, and the environment. #CRSW

  • CRSW Flyer - Consider printing and distributing the official CRSW flyer to supporters on or before the start of Crash Responder Safety Week.

Tuesday, November 9th: Slow Down, Move Over

Highlight the Move Over laws in your State. Consider messages that include a local first responder quote or brief video narrative.

  • Social Media Examples

During this Crash Responder Safety Week—and every week—slow down and move over from traffic incidents to keep professionals working to clear roadway incidents safe. Traffic incident responders also have families waiting for them. #SlowDownMoveOver #CRSW

All 50 States and D.C. have Move Over laws requiring drivers to slow down and move over when they are near stationary responder vehicles, but not all Americans know they exist. Visit to find out your State's law. #SlowDownMoveOver #CRSW

For traffic incident responder organizations, post a first-person responder message with an image of a local responder:

One of the things I'm most worried about when wearing this uniform is being hit by a passing motorist. Keeping responders like me safe is EVERYBODY'S responsibility. Slow down, move over, and stay alert when you are driving near incidents. #CRSW

  • Additional Resources — The following video resources may be a useful reference for social media, email, or other outreach.
  • Move Over Campaign Materials (National Highway Traffic Safety Administration) — The Traffic Safety Marketing USDOT site includes sample logos, infographics, banner ads, media advisory, news release, call to action, and a Q&A on the Move Over laws.
  • Move Over Law (Wisconsin DOT) — This 8-minute YouTube video highlights the State’s Responder Safety law and offers three testimonials –from police, transportation, and towing representatives.
  • Move Over Law Trooper (New Jersey Government) — This 30-second YouTube video requests drivers to slow down and move over, citing the law and the life-ending impact on a police officer.
  • Safety Service Patrol Close Call (Tennessee DOT) — This 2-minute YouTube video from Tennessee Safety Service Patrol operator, David Leake, shares his near-miss story and asks motorists to stay alert.

Wednesday, November 10th: Responder Training

For all organizations, highlight the availability of free Federal Highway Administration Traffic Incident Management (TIM) Responder Training, and its importance. Highlight training events taking place during this week. Share upcoming training options for your region.

  • Social Media Examples

Nearly every week, a #responder is killed while helping clear a roadway incident. Many more sustain life-altering injuries. [YOUR AGENCY/ORGANIZATION] encourages all incident responders to take the free traffic incident management training: #CRSW

For traffic incident responder organizations, post a first-person responder message with an image of a local responder:

I'm [NAME], and I'm a traffic incident responder in [AREA]. If you're a part of our local [TOWING, LAW ENFORCEMENT, FIRE, EMS, TRANSPORTATION, OR PUBLIC WORKS] community, share your photo for Crash Responder Safety Week. And please spread the word about free national training that might save our lives: #CRSW

Thursday, November 11th: Honoring Veterans

For all organizations, recognize and honor our Nation’s veterans, many of whom are also TIM Responders.

  • Social Media Example

Many of our #veterans return from military service to protect us in other ways. Today, we honor every veteran, including those who clear our roadways and keep motorists safe by serving in law enforcement, fire, EMS, towing, transportation, or public works. #CRSW #veteransday2021

Friday, November 12th: Traffic Incident Responder Recognition

For all organizations, help share our appreciation for traffic incident response communities:

  • Social Media Examples

Every Crash Responder Safety Week, we take a moment to recognize the efforts of local responders to quickly, safely clear crashes, stalled vehicles, roadway debris, and other incidents. Traffic incident responders keep motorists safe. #CRSW

During Crash Responder Safety Week, here's how you can say thank you to your local traffic incident #responders for keeping motorists safe, roads clear, and traffic moving: Slow down and move over. #CRSW

Hundreds of law enforcement, fire, EMS, transportation, towing, and public works professionals lost their lives responding to traffic incidents in the last decade. Let's honor their memory and prevent future tragedies –slow down and move over. #CRSW

  • Additional Resources — The following resources may be a useful reference for social media, email, or other outreach.
    • Faces of the Fallen (Emergency Responder Safety Institute) –Includes memorial videos for years 2021, 2020, and 2019 of responders killed in struck-by incidents.
    • Wall of the Fallen (International Towing Museum) Describes the monument to honor towing operators killed in the line of service.

Saturday, November 13th: Traffic Incident Awareness

For all organizations, help inform the public what constitutes a traffic incident, and that they must remain alert to all roadway incidents and incident responders.

  • Social Media Examples

Beyond clearing nearly 7 million traffic crashes annually, traffic incident responders work roadside to clear stalled vehicles, roadway debris, and other incidents—restoring safe travel. Stay alert for traffic incident responders. #CRSW

On any given day, approximately 50,000 traffic incident responders work roadside to restore safe travel after traffic incidents such as crashes or spilled cargo. Stay alert for traffic incidents and especially incident responders. #CRSW

For Transportation and Safety Service Patrol, add a picture of your truck and/or link to further information about the service:

It's Crash Responder Safety Week. Our Safety Service Patrol trucks have what you need during a roadside emergency. We can safely push you out of the road, fix a flat, gas you up, and more. [Insert patrol contact information] #CRSW

Sunday, November 14th: Driver Education

For all organizations, bring attention to teaching adherence to Move Over laws.

  • Social Media Examples

Does your driver safety education cover your State's Move Over laws? Teach your students that when they are near stationary responder vehicles, they should reduce speed, and if possible, change lanes. #CRSW #SlowDownMoveOver

Parents, teach your children about "Slow Down and Move Over" practices when they drive near a traffic incident. Reduce speed, and if possible, change lanes to keep drivers, passengers, and incident responders safe. #CRSW #SlowDownMoveOver

  • Additional Resources — These resources may be useful reference for social media, email, or other outreach.
  • Slow Down Move Over ( — This 30-second downloadable video features EMS, fire, law enforcement, transportation, and towing responders asking motorists to slow down and move over with the message “we’ve got your back, do you have ours.”
  • It’s No Picnic Out Here ( — This 30-second downloadable video asks motorists to slow down, featuring EMS, Fire and Rescue, and Police personnel.
  • Move Over Campaign Materials (National Highway Traffic Safety Administration) — The Traffic Safety Marketing USDOT site includes a Q&A on Move Over laws.