Work Zone Mobility and Safety Program
Photo collage: temporary lane closure, road marking installation, cone with mounted warning light, and drum separated work zones.
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Program-Level Public Information and Outreach Examples

Program-level public information and outreach is important to drawing attention to the safety and mobility issues in work zones and encouraging drivers to be vigilant while driving through work zones. While several States have their own work zone outreach programs, there are also various programs available at the national level.

National Work Zone Awareness Week

Held annually, National Work Zone Awareness Week is designed to bring national attention to motorist and worker safety and mobility issues in work zones.

FHWA-Developed Resources

  • Work Zone Safety Brochures – produced by the FHWA Office of Safety
    • Work Zone Safety for Drivers (HTML, PDF 304KB)
    • Trucking Safely Through Work Zones (HTML, PDF 160KB)

Videos and Public Service Announcements

Examples of State DOT Outreach Campaigns

Webinar on Work Zone Awareness Week: Outreach Ideas and Strategies – Held on February 6, 2013

  • Recording
  • Transcript (HTML, PDF 84KB)
  • Virginia Presentation, by David Rush, Virginia Department of Transportation (HTML, PDF 3.7MB)
  • Texas Presentation, by Kelli Reyna, Texas Department of Transportation (HTML, PDF 2.1MB)
  • Missouri Presentation, by Julie Stotlemeyer, Missouri Department of Transportation (HTML, PDF 1.9MB)

California Example

As part of the "Be Work Zone Alert" campaign, the California Department of Transportation (Caltrans), California Highway Patrol (CHP), and the California Office of Traffic Safety are asking drivers to "Be work zone alert" to help save lives on the roadway. The campaign features numerous public service announcements and nearly 60 billboards across the state on which the children of highway workers remind drivers to stay alert in California work zones. The campaign is funded with highway maintenance funds and a grant from the California Office of Traffic Safety through the National Highway Traffic Safety Administration.

Illinois DOT Example

The Illinois DOT launched a work zone safety campaign, entitled "Embrace the Orange", in response to an increase in work zone fatalities. The campaign's goals are to reduce work zone crashes and fatalities on Illinois roadways. The pledge asks motorists not to text and drive or talk on the phone in work zones. It also encourages motorists to be safe in work zones by obeying the posted speed limits at all times, pay attention to changing conditions and be courteous to other motorists.

Missouri DOT Example

Missouri DOT (MoDOT) uses an online survey to gain driver feedback on its state highway work zones to evaluate visibility and traffic flow. Travelers can comment on advanced warning, speed limit, travel timeliness, and safety of the work zone. Compilation of the 1,191 surveys received between April and June 2011 resulted in a positive satisfaction rating of 96 percent for work zone traffic flow. Similar results were found for the first quarter of 2011 and overall, this is a four percent increase from the 92 percent customer satisfaction reported for 2010. MoDOT publishes the results as part of their ongoing performance monitoring program (MoDOT Tracker).

North Carolina DOT Example

The North Carolina Department of Transportation (NCDOT) created its Work Zone Safety Program in 1989 to promote safety and reduce fatalities in work zones. This program develops and disseminates promotional materials about work zone safety; develops public service announcements and videos; and provides materials to help educators teach about work zone safety. The program has its own mascots, Buddy Barrel and Connie Cone, who appear in promotional materials and are available for events. NCDOT developed a manual that provides tips and ideas on how to best use the mascots to generate exposure at events. Program initiatives include Operation Drive Smart, an effort to reduce the number of collisions in North Carolina's work zones; a video and other materials aimed at truck drivers, developed in partnership with Carolinas Associated General Contractors and the North Carolina Trucking Association; and a work zone safety poster contest for children.

Oregon DOT Example

The Oregon DOT (ODOT) has a work zone safety program that is aimed at reducing the number of injury and fatal traffic crashes that occur in highway work zones in Oregon. The program includes engineering, education, enforcement and emergency medical services. The ODOT work zone safety web site has public service announcements, facts and statistics, and brochures and flyers that provide safety tips for workers and drivers. In 2007, Oregon promoted work zone safety on a giant 48-foot by 18-foot curtain draped over ODOT's fleet trailer. In big, bold letters the bright orange curtain said, "Slow Down. Better Roads Ahead." The fleet trailer traveled the state and was also available for safety fairs and other special events.

Texas DOT Example

TxDOT has a work zone safety web site that provides driver safety tips, facts and statistics about work zones in Texas, and public service announcements. It also includes print materials such as brochures, fact sheets, and posters, providing work zone safety information for motorists and workers.

Virginia DOT Example

The Virginia Department of Transportation (VDOT) has a work zone safety web site that includes information on how VDOT observes National Work Zone Awareness Week; audio, video, and transcripts for several public service announcements; work zone statistics; and informational materials for kids and teens, including a teacher's guide that contains resources, information and activities for work zone awareness. As indicated on the web site, VDOT puts strong emphasis on work zone outreach to teenage drivers, having reached out to more than 97,000 teens since the statewide outreach began in 2003.

Additional Program-Level Public Information and Outreach Resources

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