Template #5: Distribution Channels

This template lays out the steps for implementing the campaign. It should be as detailed and action oriented as possible. Begin by identifying the tasks involved with implementing the campaign (i.e., obtain buy-in from management for campaign, identify target audiences, identify messages, develop brand themes and logos, develop draft brochure, develop final brochure, disseminate brochure, etc.). Identify the expected start and end date for each task as well as necessary resources, both monetary and personnel. Note any comments or specific requirements for each task. This action plan should be updated as tasks or deadlines change. Additional rows may be added to the table as needed. The plan can be used to track what has been done and what still needs to be done.

Product (from Template #4)	Distribution Channel/Opportunity	Deadline/Special Requirements