Work Zone Mobility and Safety Program

Template #4: Product Development

This template is meant to help identify the outreach products to be developed (brochures, flyers, web sites, etc.) for each target audience identified in Template #3, the information to be included in these products, and methods for dissemination of the products. This template should be reproduced for each product to be developed. The completed template can be given to contractors, public relations firms, or others who may be responsible for developing the products. Appendix C provides a sample of how this template can be filled in for a newsletter.

Product: _________________________________________

Target Audience
(from Template #3)

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Goals of Product

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Content
  • Attention-Getter: Why is this message important?



  • Core message:



  • Where to go to get more information:



Initial Distribution Ideas

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