Work Zone Mobility and Safety Program

Appendix C. Sample Templates

Sample Measures of Effectiveness (Template #2)


Timeframe for Outreach Evaluation (may be more than one point in time): Daily, weekly and monthly throughout the duration of the project.
Goal Effectiveness Measure(s) Measurement Tool(s)/Strategy(ies)

Provide information about the project to educate motorists and businesses that are most likely to be affected by the project.

  • Positive feedback from motorists and businesses
  • Little to no reduction in business reported by local businesses
  • Delay on first day of construction is less than projected
  • Average of less than x incidents per week

Note: These are suggested measures and may not all be used.

Conduct motorist/business surveys quarterly to determine if outreach efforts are sufficient, and what outreach methodologies have been the most useful.

Tell motorists/businesses where they can go for more information throughout the duration of the project.

  • Number of web site hits
  • Number of calls to project hotline
  • Number of emails

Conduct motorist/business surveys quarterly to learn if they are aware of the web site and project hotline and determine how they found out about these resources.

Encourage the use of alternate routes.

  • Delay on first day of construction is less than projected
  • Less than 5 complaints received per day on project hotline/web site/email
  • Average of less than x incidents per week

Count traffic on alternate routes to determine if reduction in traffic/incidents through project results from motorists using prescribed alternate routes.

Sample Product Development Information (Template #4)


Product Type: Multi-Page Newsletter (6-8 pages)
Target Audience
  • Local motorists/regular commuters
  • Businesses affected by project

(Note: This brochure is not intended for tourists or visitors to the area; it is meant for motorists/businesses who will be heavily affected by the project.)

Goals of Product

Maintain safety and mobility in the project area by:

  • Providing information about the project to educate motorists and businesses that are most likely to be affected by the project.
  • Directing motorists/businesses on where to go for more information throughout the duration of the project.
  • Encouraging the use of alternate routes.
Content
  • Attention-Getter: The cover of the brochure needs to clearly convey that I-123 is going under reconstruction and motorists and businesses will be affected, but this project is happening for a good reason. This can be done through the use of graphics and catchy phrases. One idea is to have an image of a sign that says "Safer Roads Ahead" and then a headline such as "How Will You Survive the I-123 Project?" The cover also needs to include brief descriptions of what is inside the brochure, specifically mentioning project timelines, detour routes, and planned improvements.
  • Core message: The overall message of the brochure will be that while this project will inconvenience drivers and businesses, the long term results will be beneficial (improving safety and mobility), and there are ways to get around the project area. This brochure needs to provide information on several key items – what is the project, when will it occur, what will happen, who will be affected and how, what improvements will it bring, how can impacts be minimized (detour maps and routes), what traffic control strategies will be used, and who to contact/where to go for more information. The brochure will include a project timeline and a construction sequencing map, and illustrations of planned improvements.
  • Where to go to get more information: The brochure will need to provide the project web address, project hotline, an email address of a real person (so that people feel like their email is really going somewhere), as well as the web address for the XYZ Department of Transportation.
Distribution

A strategic distribution plan will need to be developed to ensure sufficient distribution of the brochures. The plan will detail who the brochures are going to be distributed to, through what channels, and number of copies to be distributed through each channel. Likely places for distribution include:

  • Local businesses/restaurants (leave a stack near cash registers/front desk)
  • Hand out during public meetings or any public event
  • Major League Baseball/Football games in town (look into inserting them into programs)
  • Newspaper inserts
  • Door to Door (insert in community newsletters/newspapers)
  • Kiosk at shopping mall
  • PDF version posted to project web site

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