Office of Operations
21st Century Operations Using 21st Century Technologies

Public Perception of Safety Messages and Public Service Announcements on Dynamic Message Signs in Rural Areas

Appendix A. Site Questionnaires

This section includes the full questionnaires used for each corridor presented as screenshots for the full questionnaire for each corridor as viewed on an iPad by the surveyed travelers using the QuickTap Survey application. An additional screen at the end of the survey allowed the survey administrator to enter any notes (e.g., participant did not respond beyond question 13), and for the initial surveys conducted in Nevada and Minnesota/Wisconsin, the participant's sex.

KANSAS, I-70

Screener question asked verbally: Did you happen to notice Dynamic Messages Signs on I-70 like the one in the picture that have safety-related messages?

Picture of Dynamic Message Sign along the side of a highway

If eligible, main questionnaire given on an iPad:

Questionnaire screen - Welcome

Questionnaire screen - How often do you travel on  I-70?

Questionnaire screen - Are you a commercial vehicle operator?

Questionnaire screen - Did you observe one of these safety-related messages on the Dynamic Message Signs on I-70?

Questionnaire screen - After seeing the message(s) did you do anything differently?

Follow-up question below, based on response. If yes:

Questionnaire screen - What did you do?

If no:

Questionnaire screen - Why not?

Questionnaire screen - About how often do you see safety campaign messages on these Dynamic Message Signs?

Questionnaire screen - Have these Dynamic Message Signs ever:

Questionnaire screen - Has seeing one of these Dynamic Message Signs ever caused you to:

Questionnaire screen - What does 'Move Over For Police and Highway Workers' mean to you?

Questionnaire screen - Indicate your level of agreement with the following statements pertaining to the 'Move Over For Police and Highway Workers' message

Questionnaire screen - Are there any of these messages that you do NOT understand?

Questionnaire screen - Do you think any of these messages are inappropriate for a Dynamic Message Sign?

Questionnaire screen - Do any of these messages increase your awareness about an issue?

Questionnaire screen - Which way of communicating safety-related information do you think is best?

Questionnaire screen - What types of messages do you think should be displayed on Dynamic Message Signs?

Questionnaire screen - What is your age?

Questionnaire screen - What is your sex?

Questionnaire screen - Have your ever seen safety messages in other states that you would like to see displayed on Dynamic Message Signs?

Follow-up screens to previous question, based on response. If yes:

Questionnaire screen - What safety messages did you like?

If no:

Questionnaire screen - Thank you!

MINNESOTA/WISCONSIN, I-94

Screener question asked verbally: Did you happen to notice Dynamic Messages Signs on I-94 like the one in the picture that have safety-related messages?

Picture of Dynamic Message Sign along the side of a highway

If eligible, main questionnaire given on an iPad:

Questionnaire screen - Welcome

Questionnaire screen - How often do you travel on I-94?

Questionnaire screen - Are you a commercial vehicle operator?

Questionnaire screen - Did you observe one of these safety-related messages on the Dynamic Message Signs on I-94?

Questionnaire screen - After seeing the message(s) did you do anything differently?

Follow-up question below, based on response. If yes:

Questionnaire screen - What did you do?

If no:

Questionnaire screen - Why not?

Questionnaire screen - About how often do you see safety campaign messages on these Dynamic Message Signs?

Questionnaire screen - Have these Dynamic Message Signs ever:

Questionnaire screen - Has seeing on of these Dynamic Message Signs ever caused you to:

Questionnaire screen - What does 'Click It Or Ticket' mean to you?

Questionnaire screen - Indicate your level of agreement with the following statements pertaining to the 'Click It Or Ticket' message

Questionnaire screen - Are there any of these messages that you do NOT understand?

Questionnaire screen - Do you think any of these messages are inappropriate for a Dynamic Message Sign?

Questionnaire screen - Do any of these messages increase your awareness about an issue?

Questionnaire screen - Which way of communicating safety-related information do you think is best?

Questionnaire screen - What types of messages do you think should be displayed on Dynamic Message Signs?

Questionnaire screen - The next questions will ask about portable message signs like this.

Questionnaire screen - Have you seen a safety-related message like 'Buckle Up' on a portable message sign?

Questionnaire screen - What type of messages do you think should be displayed on portable message signs?

Questionnaire screen - What is your age?

Questionnaire screen - Thank you!

MISSOURI, I-44

Screener question asked verbally: Did you happen to notice Electronic Messages Signs on I-44 like the one in the picture that have safety-related messages?

Picture of Dynamic Message Sign along the side of a highway

If eligible, main questionnaire given on an iPad:

Questionnaire screen - Welcome

Questionnaire screen - How often do you travel on I-44?

Questionnaire screen - Are you a commercial vehicle operator?

Questionnaire screen - Did you observe one of these safety-related messages on the Dynamic Message Signs on I-44?

Questionnaire screen - After seeing the message(s) did you do anything differently?

Follow-up question below, based on response. If yes:

Questionnaire screen - What did you do?

If no:

Questionnaire screen - Why not?

Questionnaire screen - About how often do you see safety campaign messages on these Dynamic Message Signs?

Questionnaire screen - Have these Dynamic Message Signs ever:

Questionnaire screen - Has seeing one of these Dynamic Message Signs ever caused you to:

Questionnaire screen - What does 'It's a Passing Lane...Not a Cruising Lane' mean to you?

Questionnaire screen - Indicate your level of agreement with the following statements pertaining to the 'It's a Passing Lane...Not a Cruising Lane' message

Questionnaire screen - Are there any of these messages that you do NOT understand?

Questionnaire screen - Do you think any of these messages are inappropriate for a Dynamic Message Sign?

Questionnaire screen - Do any of these messages increase your awareness about an issue?

Questionnaire screen - Which way of communicating safety-related information do you think is best?

Questionnaire screen - What types of messages do you think should be displayed on Dynamic Message Signs?

Questionnaire screen - What is your age?

Questionnaire screen - What is your sex?

Questionnaire screen - Thank you!

NEVADA, I-80

Screener question asked verbally: Did you happen to notice Dynamic Messages Signs on I-80 like the one in the picture that have safety-related messages?

Picture of Dynamic Message Sign over a highway

If eligible, main questionnaire given on an iPad:

Questionnaire screen - Welcome

Questionnaire screen - How often do you travel on I-80?

Questionnaire screen - Are you a commercial vehicle operator?

Questionnaire screen - Did you observe one of these safety-related messages on the Dynamic Message Signs on I-80?

Questionnaire screen - After seeing the message(s) did you do anything differently?

Follow-up question below, based on response. If yes:

Questionnaire screen - What did you do?

If no:

Questionnaire screen - Why not?

Questionnaire screen - About how often do you see safety campaign messages on these Dynamic Message Signs?

Questionnaire screen - Have these Dynamic Message Signs ever:

Questionnaire screen - Has seeing one of these Dynamic Message Signs ever caused you to:

Questionnaire screen - What does 'Our Goal is Zero Fatalities on Nevada Roads' mean to you?

Questionnaire screen - Indicate your level of agreement with the following statements pertaining to the 'Our Goal is Zero Fatalities on Nevada Roads' message

Questionnaire screen - Are there any of these messages that you do NOT understand?

Questionnaire screen - Do you think any of these messages are inappropriate for a Dynamic Message Sign?

Questionnaire screen - Do any of these messages increase your awareness about an issue?

Questionnaire screen - Which way of communicating safety-related information do you think is best?

Questionnaire screen - What types of messages do you think should be displayed on Dynamic Message Signs?

Questionnaire screen - What is your age?

87 Questionnaire screen - Thank you!

Office of Operations