Office of Operations Active Transportation and Demand Management

The Active Transportation and Demand Management Program (ATDM): Lessons Learned

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Contact Information:

March 2013

U.S Department of Transportation
Federal Highway Administration
Office of Operations
1200 New Jersey Avenue, SE
Washington, DC 20590

Office of Operations Web Site

U.S. Department of Transportation, Federal Highway Administration logo


This document is disseminated under the sponsorship of the Department of Transportation in the interest of information exchange. The United States Government assumes no liability for its contents or use thereof. This report does not constitute a standard, specification, or regulation.

The United States Government does not endorse products or manufacturers. Trade and manufacturers' names appear in this report only because they are considered essential to the object of the document.

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Technical Report Documentation Page

1. Report No.


2. Government Accession No. 3. Recipient's Catalog No.
4. Title and Subtitle


5. Report Date

March 2013

6. Performing Organization Code


7. Author(s)

Beverly Kuhn (TTI), Deepak Gopalakrishna (Battelle), and Eric Schreffler (ESTC)

8. Performing Organization Report No.

9. Performing Organization Name and Address

Texas A&M Transportation Institute, The Texas A&M University System, College Station, Texas 77843-3135
Battelle, 505 King Ave, Columbus, OH 43201
ESTC, San Diego, CA

10. Work Unit No.

11. Contract or Grant No.

Project No. DTFH61-06-D-0007

12. Sponsoring Agency Name and Address

U.S. Department of Transportation
Federal Highway Administration
Office of Operations (HOP)
1200 New Jersey Avenue, SE
Washington, DC 20590

13. Type of Report and Period Covered

September 2010-September 2012

14. Sponsoring Agency Code


15. Supplementary Notes

Project performed in cooperation with the U.S. Department of Transportation, Federal Highway Administration.
Project Title: Support to FHWA in the Development of the Active Transportation and Demand Management (ATDM) Program

16. Abstract

Active transportation and demand management (ATDM) is the proactive and dynamic management, control, and influence of travel demand, traffic demand, and traffic flow of transportation facilities. Using available tools and assets, traffic flow is managed and traveler behavior is influenced in real time to achieve operational objectives, such as preventing or delaying breakdown conditions, improving safety, promoting sustainable travel modes, reducing emissions, or maximizing system efficiency. Under an ATDM approach, the transportation system is continuously monitored. This report documents the lessons learned and critical issues related to the deployment of ATDM across the United States to date. Common themes that resonate with transportation professionals regarding ATDM include agency approaches to incorporating ATDM in the planning process, regulatory and institutional obstacles that may need to be overcome prior to implementation, the importance of developing strong partnerships with stakeholders, the importance of outreach, addressing design exceptions created by ATDM applications, appropriate signage to adequately convey operational strategies to travelers, and operations and maintenance approaches and responsibilities.

17. Key Words

Active transportation and demand management, Active traffic management, Active demand management, Highway capacity, Operations, Deployment

18. Distribution Statement

No restrictions.

19. Security Classif.
(of this report)


20. Security Classif.
(of this page)


21. No. of Pages


22. Price

Form DOT F 1700.7 (8-72) Reproduction of completed page authorized


This study was conducted in cooperation with the staff from FHWA, Battelle, and other agencies across the United States. Jim Hunt—Congestion Management and Pricing Team—served as the project director and provided guidance throughout the study. Special thanks are also extended to the following organizations for their participation in the peer exchange workshop and various case study interviews: Booz Allen Hamilton, California Department of Transportation, Center for Urban Transportation Research, Dallas Area Rapid Transit, Delaware Department of Transportation, Dowling Associates, Federal Transit Administration, Institute of Transportation Engineers, Iteris Inc., Kimley-Horn and Associates Inc., King County Metro Transit, Massachusetts Department of Transportation, Microsoft Real Estate and Facilities, Minnesota Department of Transportation, Mouchel Limited, New York City Department of Transportation, New York State Department of Transportation, Oregon Metro, Parsons Brinckerhoff, Puget Sound Regional Council, Rijkswaterstaat, Transportation Research Board, Virginia Department of Transportation, and Washington State Department of Transportation.

Table of Contents

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