❑ Assume a principal role in regional planning efforts
❑ Conduct tours of the TMC with other agency staff
❑ Reach out to other agency divisions or regions and offer to host a tour
❑ Distribute Fact Sheet on TMC devices as a form of calling card
❑ Volunteer to conduct tours of the TMC with external agencies and groups
❑ Reach out to the local community to start “marketing” efforts
❑ Reach out to local colleges and universities to generate interest in TMC data and operations from undergrads and researchers
❑ Designate a webpage on the TMC within the agency website
❑ Engage the local media in doing a segment on “a day at the TMC”
❑ Identify training opportunities that the TMC could initiate for internal agency staff in other departments, such as on traveler information tools and resources, TMC capabilities, and performance management.
❑ When considering TMC location, consider the importance of co-locating with groups and divisions of your own agency, not just co-locating with other agencies
❑ Establish robust communication links between the TMC and other agency offices
❑ Develop remote access for software to transfer full control over TMC functions
❑ Establish lines of communication between a designated point of contact at the TMC and external partner agencies and decision-makers
❑ The points of contact should be at the TMC manager level or a direct report
❑ Create a regularly distributed TMC bulletin on noteworthy news
❑ Highlight TMC successes and critical roles played during major events
❑ Include excerpts of correspondence received from agencies that tour the TMC
❑ Include positive feedback received from the public
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