Office of Operations
photos of traffic merging onto congested highway, congestion in snowstorm, variable message sign, cargo, variable speed limit sign in a work zone, and a freeway at night
21st century operations using 21st century technologies

Operations News - Details

News

Effectiveness of Safety and Public Service Announcement Messages on Dynamic Message Signs
Posted: 9/3/2014

The report assesses the usefulness and effectiveness of safety and public service announcement (PSA) messages through surveys conducted in four urban areas in the United States: Chicago, Illinois; Houston, Texas; Orlando, Florida; and Philadelphia, Pennsylvania. The surveys were designed to specifically address the types of safety and PSA messages for each respective city. A total of 2,088 survey responses were received and analyzed. The report further captures findings and recommendations based on the analysis of the survey responses.

URL: http://www.ops.fhwa.dot.gov/publications/fhwahop14015/index.htm


Return to News Listings