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Public Perception of Safety Messages and Public Service Announcements on Dynamic Message Signs in Rural Areas
Posted: 10/5/2016

The objective of this project was to assess the effectiveness and potential benefits of posting public service announcements (PSAs) in rural areas by surveying a variety of travelers in those areas, including local residents, tourists, and long-haul truck drivers. This project addressed a number of questions related to safety awareness and PSA messages on dynamic message signs (DMS), including: driver awareness, driver understanding, changes in driver behavior, and drivers' opinions.

URL: http://ops.fhwa.dot.gov/publications/fhwahop16048/index.htm


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