Long Description: Post-Event Activities Checklist - Step 2
Step 2. Participant Evaluation
Assessment: Field personnel debriefing
If Assessment applies:
- Interview traffic management team personnel (supervisors and personnel) on their observation of operations and implementation of their assignment
- Obtain log and chronology of traffic management team activities
- Compile field personnel observations
Tips/Examples:
- Interview questions may be developed and communicated to field personnel prior to the day-of-event in order to make field personnel aware of requested observations of specific facilities or locations on the day-of-event
- Observations may include times of heavy traffic flow, how location operated, and recommendations for improvement
- Log and chronology of traffic management team activities refers to how and when components of the traffic management plan were implemented and what changes, if any, were made to the traffic management plan based on day-of-event conditions
Assessment: Event patron survey
If Assessment applies:
- Assess survey value and application of results toward event evaluation and improving future practice
- Determine interview question topics
- Evaluate survey design and execution
- Develop incentives for event patrons to participate
Tips/Examples:
- Example uses of survey results include: (1) future travel forecast data - trip characteristics, (2) qualitative observation of day-of-event travel conditions - travel experience, and (3) development of travel demand management initiatives for future events
- Types of patron surveys include comment cards that event patrons can fill-out, surveyors who question attendees, and solicited/unsolicited e-mail comments
- Incentives include a prize drawing for those patrons that complete a survey
Assessment: Public Survey
If Assessment applies:
- Assess survey value and application of results toward event evaluation and improving future practice
- Identify survey target audience
- Determine interview question topics
- Evaluate survey design and execution
Tips/Examples:
- Stakeholders may conduct a public survey: (1) after the first of a series of recurring special events (e.g., sports season), (2) after receiving negative feedback through community interest stakeholders, or (3) after a specified period of time (e.g., annually or every few years) for all events held at a particular permanent venue
- Public surveys target affected residents and businesses who may have been impacted by the planned special event even though they did not attend or have any direct association with the event
- Key impact areas include access, parking, and traffic/transit operations
- Methods for reaching the public include surveys mailed to residents and businesses in the area affected, solicitations via websites, and comments provided by phone or mail
