Office of Operations
21st Century Operations Using 21st Century Technologies

Expanding Traveler Choices through the Use of Incentives: A Compendium of Examples

Technical Report Documentation Page

1. Report No.

FHWA-HOP-18-071

2. Government Accession No. 3. Recipient's Catalog No.
4. Title and Subtitle

Expanding Traveler Choices through the Use of Incentives: A Compendium of Examples

5. Report Date

December 2018

6. Performing Organization Code
7. Author(s)

Jocelyn Bauer, Lisa Kinner Bedsole, Kayce Snyder, Michelle Neuner, Michael C. Smith

8. Performing Organization Report No.
9. Performing Organization Name and Address

Leidos
11251 Roger Bacon Drive
Reston, VA 20190

10. Work Unit No. (TRAIS)



11. Contract or Grant No.

DTFH61-12-D-00050

12. Sponsoring Agency Name and Address

Federal Highway Administration
United States Department of Transportation
1200 New Jersey Avenue, SE
Washington, DC 20590

13. Type of Report and Period Covered

Primer, July 2017 – December 2018

14. Sponsoring Agency Code

HOP

15. Supplementary Notes

Mr. Jim Hunt, Federal Highway Administration, Task Order Contracting Officer's Representative

16. Abstract

With increased congestion across the Nation's roadways, transportation agencies, universities, and research institutions are testing new approaches and implementing programs to cause travelers to shift their behavior to alleviate congestion and proactively and dynamically manage the transportation system. Using behavioral economic theories, agencies have provided different "nudging" incentives to promote behavioral changes from travelers to shift modes, times of travel, or routes taken before and during their trips. This primer looks at different programs across the world to see how organizations have tackled congestion with these strategies.

17. Key Words

Active transportation and demand management, travel demand management, transportation systems management and operations, behavioral economics, incentives.

18. Distribution Statement

No restrictions.

19. Security Classification (of this report)

Unclassified

20. Security Classification (of this page)

Unclassified

21. No of Pages

64

22. Price

N/A

Form DOT F 1700.7 (8-72)
Reproduction of completed page authorized.
Office of Operations