Mid-America Regional Council Pilot of the Data Business Plan for State and Local Departments of Transportation: Data Business Plan
Chapter 2. Stakeholder Outreach
Stakeholders for Mid-America Regional Council's (MARC) Data Business Plan (DBP) include internal and external persons and organizations that collect, own, maintain, use, interface with, access, or benefit from mobility data. This section identifies internal and external stakeholders for mobility data in the MARC area, and describes their involvement throughout development of the DBP.
Table 1 identifies the pilot site champion and supporting staff who served as the main points of contact for the MARC pilot.
Table 1. Pilot contacts.
Agency |
Name |
Role |
Email |
Phone Number |
MARC |
Jim Hubbell |
Pilot Site Champion |
jhubbell@marc.org |
816-701-8319 |
FHWA Office of Operations |
Walter During |
FHWA |
walter.during@dot.gov |
202-366-8959 |
Cambridge Systematics, Inc. |
Anita Vandervalk |
Principal Investigator |
![Empty Cell](images/ops_images/empty_cell.gif) |
![Empty Cell](images/ops_images/empty_cell.gif) |
Cambridge Systematics, Inc. |
Dena Snyder |
Deputy Principal Investigator |
![Empty Cell](images/ops_images/empty_cell.gif) |
![Empty Cell](images/ops_images/empty_cell.gif) |
Regional mobility data stakeholders are identified in a stakeholder registry in appendix A. These stakeholders played a vital role in identifying the business needs and uses for mobility data from the perspective of their individual offices and agencies.
Stakeholder Outreach
Stakeholder outreach was conducted throughout each step of the DBP development process. The stakeholder engagement plan in Table 2 identifies the stakeholders engaged in each step of the DBP development, the feedback desired, and engagement mechanisms to gather input from stakeholders.
Outreach with the pilot site took place through the following activities:
- Stakeholder Letter. Jim Hubbell distributed a stakeholder letter introducing the pilot project. The letter is provided in appendix B.
- Stakeholder survey. Two online stakeholder surveys were conducted to gather information on partner agencies' mobility data collection activities, as well as identify issues related to data sharing, access, and collaboration. The survey period was from June 8 to 30, 2016. One survey was distributed to external stakeholders while another to internal ones. The external survey was sent to 18 stakeholders from 11 agencies and received eight responses from eight agencies. The internal survey was sent to 15 MARC stakeholders and received six responses. The survey instrument and results are provided in appendix C.
- Phone interviews. Phone interviews were conducted with pilot site champions and partner agency stakeholders to further discuss stakeholder needs and gather information for the DBP.
- Stakeholder workshops. Two onsite stakeholder workshops were conducted to: 1) gather information needed to develop the DBP; and 2) review results, finalize the DBPs, and gather feedback for enhancement of the Guide.
2. Stakeholder engagement plan.
Data Business Plan Development Process |
Key Actions |
Relevant Pilot Site Stakeholders |
Stakeholder Input Needed |
Outreach Mechanism |
Step 1. Stakeholder Outreach |
Identify stakeholders and document their input.
Develop stakeholder registry and plan for engaging stakeholders. |
Pilot Site Champions |
Obtain input on regional stakeholders to include in the DBP development effort. |
Phone interviews |
Step 2. Data Assessment |
Identify issues related to the collection, management, governance, or use of mobility data programs and stakeholder cooperation/coordination.
Assess level of maturity within assessment areas using a Data Management Maturity Model. |
Pilot Site Champions
Regional Stakeholders |
Obtain input on specific issues, symptoms, and root causes within each assessment area.
Obtain input on maturity within each assessment areas. |
Stakeholder survey
Phone interviews
Stakeholder workshop |
Step 3. Gap Assessment |
Identify gaps and overlaps that exist in program activities related to data systems, technology and tools, and data governance, culture, and collaboration. |
Pilot Site Champions
Regional Stakeholders |
Obtain input on what mobility data is being collected within their organizations and at the regional level, how the data supports mobility planning, operations and performance measure activities, and who is responsible for managing/updating data.
Obtain consensus on gaps and overlaps that exist in program activities related to data systems, technology and tools, and data governance, culture, and collaboration. |
Stakeholder survey
Phone interviews |
Step 4. Improvement Plan |
Identify improvements needed to address gaps within each assessment area.
Identify desired future condition.
Identify strategies/actions needed to move to next level of capability.
Prioritize strategies/actions.
Develop Improvement Plan.
Revise the Improvement Plan, as needed. |
Pilot Site Champions
Regional Stakeholders |
Obtain input on improvements needed to address gaps.
Obtain input on desired maturity level and steps needed to achieve the goals and objectives of the DBP.
Obtain input on priorities and schedule for implementing strategies/actions.
Assign responsibilities for planned implementation (to be formalized through a charter).
Obtain updates on shifting priorities or other data management/governance initiatives. |
Phone interviews |
Step 5. Data Governance Processes and Documents |
Develop data governance model.
Determine data governance roles and responsibilities.
Develop supporting documentation. |
Pilot Site Champions
Regional Stakeholders |
Obtain consensus on the data governance model and data governance roles and responsibilities.
Obtain input and consensus on supporting documentation. |
Phone interviews |
Step 6. Data Management Practices |
Identify data management practices, standards, and policies needed to support management of mobility data. |
Pilot Site Champions
Regional Stakeholders |
Obtain input on data management practices, standards, and policies needed in each focus area. |
Phone interviews |
Step 7. Develop DBP |
Document the DBP. |
Pilot Site Champions
Regional Stakeholders |
Obtain feedback on the DBP. |
Phone interviews
Stakeholder workshop |
Step 8. Implement DBP |
Execute the strategies/actions contained in the Improvement Plan.
Formalize roles and responsibilities to support data governance.
Implement performance measures to track success.
Report on implementation progress. |
Pilot Site Champions
Regional Stakeholders |
Obtain feedback on proposed revisions of the Data Business Plan.
Obtain feedback on training needs and plan effectiveness.
Provide an update on plan implementation and seek strategic direction from senior management. |
N/A |