Best Practice

BEST PRACTICE:

H3−7: Media Campaign for Major Projects – Real−Time Traffic Information to Public

DESCRIPTION:

The use of an extensive public information campaign for major Interstate reconstruction projects typically begins before construction starts. The campaign can include the use of phone "hotline," a project website, faxes, mailings, and public meetings where information on the project and current or planned lane closures is provided. Periodic brochures describing activities and the progress of the reconstruction may be mailed to residents in the corridor.

REASON(S) FOR ADOPTING:

The goal of the campaign is to provide as much information as possible to the traveling public so that they can make informed decisions on which route and/or mode to use.

PRIMARY BENEFIT(S):

Reduction of accidents and congestion in the work zone. Travel behavior modification (i.e., using alternate routes, postponing, or rescheduling trips, etc.).

MOST APPLICABLE LOCATION(S)/PROJECT(S):

High−volume urban arterials or freeways.

STATE(S) WHERE USED:

Utah

SOURCE/CONTACT(S):

Mindy Nelson, Public Information Officer, Utah DOT
Phone: (801) 234−2210
E−mail: mindynelson@utah.gov