Best Practice

BEST PRACTICE:

H1−3: Public Relation Campaigns and the Use of Public Relation Firms

DESCRIPTION:

The Illinois Department of Transportation (IDOT) hires public relations firms to communicate project information to the traveling public regarding high−volume urban freeway reconstruction projects. The services include, but are not limited to, advance information campaigns to encourage the use of alternate routes, assistance with press releases and conferences, presentations to neighborhoods and other groups, and preparation of newspaper and radio advertisements. Public relations firms are required to submit a proposal and make a presentation on their proposal as part of the selection process.

REASON(S) FOR ADOPTING:

IDOT recognizes the need to use specialists in the area of public relations. In the past, efforts were conducted by IDOT personnel whom were not trained, nor did they have the background, in communicating effectively with the public.

PRIMARY BENEFIT(S):

The presentation of information to motorists in an easily understood and interesting format increases the effectiveness of alerting commuters to traffic impacts. Public relations firms have the resources to develop professional publications (e.g., brochures, maps, fliers). The distribution of publications, in conjunction with professionally produced presentations and multi−media advertisements, effectively communicates information regarding projects. In addition, another advantage that public relation firms have over transportation agencies is their established contacts with news media personnel.

MOST APPLICABLE LOCATION(S)/PROJECT(S):

Although geared towards high−volume urban rehabilitation projects, the concept has application to any project, especially those with high user impacts.

STATE(S) WHERE USED:

Illinois

SOURCE/CONTACT(S):

John Webber, Director, Office of Communications, Illinois DOT
Phone: (217) 785−5139
E−mail: john.webber@illinois.gov