Best Practice

BEST PRACTICE:

B3−1: Develop Media Partnerships

DESCRIPTION:

Establish regular contact with State and/or local media (radio, TV, and cable) to provide an on−going dialogue on work zone safety issues. This practice has been used since 1994 when 20 people were killed in Oregon roadway work zones.

REASON(S) FOR ADOPTING:

The media become confident in the value of the information to their customers. The likelihood of coverage of work zone safety in the media is increased. There is a known contact at the State DOT.

PRIMARY BENEFIT(S):

Increased likelihood of coverage of work zone safety in the media, better informed motorist, and a likely reduction in work zone worker deaths.

MOST APPLICABLE LOCATION(S)/PROJECT(S):

All projects.

STATE(S) WHERE USED:

Oregon

SOURCE/CONTACT(S):

Anne Holder, Roadway Safety, Work Zone & Safety Corridors, Transportation Safety Division, Oregon DOT
Phone: (503) 986−4195
E−mail: anne.o.holder@odot.state.or.us