Best Practice

BEST PRACTICE:

B2−1: Using a Mascot to Raise Public Awareness

DESCRIPTION:

State DOTs use many educational tools to inform drivers about work zones in their States. One way to do this is through the use of mascots. Through appearances in reading materials (e.g. comic books, newspaper articles, coloring books), advertisements (print, video), or in−person appearances at public events, mascots can be used to inform drivers about specific projects, educate children and adults about work zones in general, and bring awareness about specific initiatives. Washington State used Burl the Squirrel to educate children and inform drivers about the goals, objectives, and construction plans along the I−90 corridor in northwest Washington State. North Carolina uses Buddy Barrel and Connie Cone as Work Zone Safety Program mascots who attend public functions and appear in coloring books and other materials to promote work zone awareness.

REASON(S) FOR ADOPTING:

Designing a mascot for a State DOT to use for general work zone awareness or during specific work zone projects helps the DOT reach a greater audience, including children who might show their promotional materials to their parents who drive through work zones. The use of a mascot can make the messages more likely to be remembered.

PRIMARY BENEFIT(S):

Easily recognizable branding enhances public education and receptiveness and improves awareness of work zones.

MOST APPLICABLE LOCATION(S)/PROJECT(S):

In any State looking to increase public awareness about work zones. When used for a specific project, mascots can be particularly beneficial on long term projects where public relations information needs to be relayed to the public frequently.

STATE(S) WHERE USED:

North Carolina, Washington

SOURCE/CONTACT(S):

Amanda Perry, Work Zone Safety Information Specialist, NCDOT Traffic System Operations Unit
Phone: (919) 329−7007
E−mail: amperry@ncdot.gov