Appendix I
Slide Presentations at the Chicago World Congress
(October 16, 2002 – Text outline only)

The presentations at the Special Session on "Benchmarking ATIS Activities in Europe and North America" at the 9th ITS World Congress in Chicago were made by the speakers in the following order:

Overall ATLANTIC Project Description
John Miles
Chip White
ATIS Topics
Kan Chen
Bill Johnson
John Miles
Siegfried Rupprecht
Pierre Pretorius
Larry Sweeney
Robert Libbrecht *

The slides of their presentation (in text outline form) are shown in the following pages – each presentation beginning with a new page.


John Miles’ 1st Presentation

The ATLANTIC Project
Overview and Current Status
John Miles
Technical Director
European ATLANTIC Project

ATLANTIC Project Organisation

ATLANTIC Partners

Project aims

  • Main aims of the ATLANTIC project:
         Ø Create a network of key individuals and organisations involved in ITS research and policy development in Europe, USA and Canada
         Ø Develop a trans-Atlantic ITS Forum for information exchange and debate
         Ø Assist the EC with the eEurope Action Plan

    ITS Forum objectives
    High level objectives:
         Ø In-depth comparison of the results of ITS research in the US, Canada and Europe
         Ø Identification of opportunities for trans-Atlantic research collaboration
         Ø Agreement on best research methodologies
         Ø Development of operational skills to enable sustainability of the network

    ATLANTIC Forum
    1st year achievements - 1

  • Parallel US Funding for 12 months (will be reviewed)
  • Parallel Canadian funding (confirmed only recently)
  • Internet site and ITS Forum operational
  • Experience in facilitating ITS Forum discussions
  • ITS Forum editorial capability
  • High profile - interest from ITS National groups & POLIS network of city-regions
  • Interest beyond N. America

    ATLANTIC Forum
    1st year achievements - 2

  • Trans-Atlantic discussion groups established in 4 out of 8 Areas with 3 others still going forward
         Ø Traffic & Travel Information
         Ø Inter-modal freight
         Ø Co-operative vehicle-highway systems
         Ø ITS Benefits, costs and evaluation
  • Substantial input to Chicago ITS World Congress
         Ø 1 Special Session on ATIS (SS18)
         Ø 4 Discussion Sessions on BEC(DS2,4,5,6)

    Conclusions so far...

  • On the methodology:
         Ø ITS Forum working group + workshop = v. effective
         Ø Internet-based discussions need active moderation
         Ø Specialist, pro-active leadership is vital
         Ø Some central funding is necessary for co-ordination
  • ITS Forum development in general:
         Ø Expert groups (invitation only) work well
         Ø Forum activities need a "sponsor" to oversee the work (e.g. ITS-A BEC International Committee)
         Ø Opportunity to develop a knowledge base for ITS?

    The way forward

  • ITS Forum framework
         Ø Scope: Research and/or policy development?
         Ø Expert forums and/or outreach to a wider group?
         Ø Trans-Atlantic, as now, or wider?
         Ø A confederation of (national?) ITS Organisations
  • Financing ATLANTIC
         Ø Funding needed for convenors, rapporteurs, and workshops, plus design, production and editing of Internet site and ITS Forum
         Funding sources: EU, USA, Canada – any others?

    Return to the Top of the Page


    Chip White’s Presentation

    ATLANTIC Project
    U.S. Participation
    ITS World Congress
    16 October 2002
    Special Session 18: Benchmarking Traveler Information Activities in Europe and North America

    Objectives

  • Trans-Atlantic ITS Information Exchange
  • Cooperative R&D Program Development
  • Sustaining Institutional Framework

    US Participation

  • Consistent with USDOT 10-Year Program Plan
  • Work Groups
         Ø Benchmarking ATIS business models (K. Chen)
         Ø Vehicle-highway systems (R. Bishop)
         Ø Intermodal freight transportation (C. White)
  • Overall coordination (White & Chen) - developing a sustaining institutional framework

    ATIS Subtask
    Overview of Progress
         • Benchmarking ATIS business models (both public & private)
         Ø Agreements on similarities and differences summarized
         Ø Unresolved issues, including possible joint studies, summarized
         Ø Received European comments on US ATIS update report
         Ø e-Europe case studies (pub & priv) based partly on US interview questions
         Ø Collecting information on private ATIS initiatives in US for completeness
         • Adding other ATIS subtasks (to enhance value of Atlantic)
         Ø European and Canadian comments on InfoStructure sought
         Ø Electronic discussion on preparing ATIS for 3G initiated
         • Presenting results in a special session at Chicago World Congress

    Vehicle-Highway Systems Subtask
    Overview of Progress
         • Providing European project results to IVI program
         • Top five topics:
         Ø Understanding international differences
         Ø Terminology
         Ø Relationships between international actors (ISO, TRB, etc)
         Ø Sensor Technology
         Ø External Enhancement of ACC
         • Chicago World Congress
         Ø Internat’l Task Force on V-H Automation to incorporate ATLANTIC results and consider next steps (global)

    Freight Subtask
    Overview of Progress

  • Identified top research topics:
         Ø Security and efficiency
         Ø PUD in a congested environment
         Ø Vehicle tracking, tracing, and routing
         Ø ITS applications for intermodal facilities
  • Extending the freight and information process map regarding:
         Ø International issues
         Ø Domestic security issues
  • With Singapore, initiated research on container port efficiency and security (also initial contacts with Rotterdam & Savannah)
  • Presenting results at ITS World Congress and TRB

    Institutional Framework

  • Identify a sustainable multi-national institutional framework for the ATLANTIC concept.
  • The deliverable: description of a sustainable multinational institutional framework for strategic facilitated information exchange and a model for eventual worldwide international R&D cooperation.
  • Make use of existing organizational structures, e.g., ITS World Congress, PIARC, OECD

    Institutional Framework

  • Within the new ITS America Coordinating Council structure, initiated a new Special Interest Group on "International Research & Learning." (SIGIRL)
  • SIGIRL is part of the Forum on "Research, Education, & Cross-Cutting Interests."
  • Exploratory meeting:
      TIME:   2-4 PM, Wednesday, October 16, 2002
      PLACE:  Best Western Grant Park Hotel (one and half block from Chicago Hilton)
              1100 South Michigan Avenue, Chicago, IL
              Hospitality Room (near the breakfast area)

    Agenda

  • Recruitment of members and observers
  • Scope of SIGIRL
  • Work plan for the 1st year
  • Web-enabled electronic dialog
  • Multinational confederation of e-dialogs
  • Initial topics for ITSA-based e-dialog
  • Future meetings
    Please join us!

    Return to the Top of the Page


    Kan Chen’s Presentation

    Comparative Analysis of
    ATIS Practices

    Specific Approach

  • Began with US ATIS Update Report
  • Obtained comments from Canada & Europe
  • Elicited statements on similarities and differences
  • Conducted questionnaire survey
  • Analyzed level of agreement and standard deviation on responses to each statement
  • Summarized survey results for comments
  • Conducted follow-up e-discussions on web
  • Final report to be issued

    1. US ATIS Update Report

  • Co-authored by Rick Schuman & Eli Sherer
  • Published in November 2001
  • Entitled "ATIS U.S. Business Models Review"
  • Wide coverage of ATIS practices beyond business models (beyond traffic broadcasts)
  • Focused on public-private partnerships
  • EX: Revenue generated cannot wholly support ATIS service yet

    2. Canadian & European Comments

  • Sought specific interactions
  • Examples of European comments
         Ø Europe has greater amount and range of ATIS services
         Ø Offered reasons why US ATIS services are not self-sustaining
  • Examples of Canadian comments
         Ø US & Canadian architecture may have fragmented multi-modal ATIS services
         Ø Failure of business models may not be the same as failure in their implementation

    3. Statements for Questionnaire

  • Effective alternative to immediate e-debate
  • Elicited three sets of statements
  • Similarities between Europe & North America
    Ø EX: Public funding essential, esp. in data collection
  • Differences between Europe & North America
    Ø EX: More integration of transit info in Europe
  • Unresolved issues
    Ø EX: Where to draw boundary between free public & for-pay private ATIS

    4. Questionnaire Survey

  • Asked for degree of agreement on 11 similarities and 13 differences
    Ø Choose among aa, a, n, d, dd (strongly agree to neutral to strongly disagree)
    Ø Optional text to expand or comment on each answer
  • Asked for ranking of 5 unresolved issues, with optional additional nominations, for later e-discussion

    5. Analyze Survey Responses

  • 15 experts responded from all 3 communities (most answers with added text comments)
  • Assign weights (aa=100, a=50, n=0, d=-50, dd=-100)
  • Compute average and standard deviation for each of 11+13 statements
         • EX: Public funding is essential, especially with regard to data collection. 61.5 [44.5]
         • EX: The trend of ATIS data collection in both continents is toward increased reliance on floating vehicle data. –7.7 [58.3]
  • Make composite ranking of all unresolved issues (including new nominated issues)

    6. Survey Results Summarized

  • Interim paper on Comparative Analysis distributed to ATIS group for review & comments
  • General agreements on 4 (out of 11) statements on similarities and 2 (out of 13) statements on differences, all with qualifications
  • 5 general disagreements or misunderstandings
  • Significant diversity (large StdDev) of opinions

    7. Follow-up e-Discussion on Web

  • 5 ATIS issues chosen as web discussion strands
  • All ATIS group members have registered for TTI Forum on the web
  • 18 Forum registrants contributed inputs to web discussion
  • Summaries of web discussion distributed through e-mail to ATIS group members as well as posted on the web

    8. Final Report

  • To be issued near the end of October, 2002

    Additional Subtasks

  • Sought information on private ATIS initiatives
  • Sought Canadian and European comments on US initiative on Infostructure
  • Sought interactions regarding impact of 3G telecommunications on ATIS
    Suggestions for future work -- documented as project requests

    Return to the Top of the Page


    Bill Johnson’s Presentation

    ATLANTIC - Canadian Node
    A Partnership to advance ITS research in Canada in concert with international partners

    Analysis of ATIS Business Models in Canada
    William Johnson
    Special Session 18, 9th World Congress on ITS
    Chicago, Illinois, USA
    October 16, 2002

    ATLANTIC - Canadian Node / Overview
    w Canada-E.U. Science & Technology Agreement
         - Canada requested to participate in the E.U.’s transport thematic networks.
    w ATLANTIC Thematic Network
         - Universities of Toronto & Montreal form Joint Canadian Node and solicit partners & sponsors.
    w ATLANTIC - Canadian Node Objectives:
         Shared - benchmark ITS research in 3 economies including Traveler Information Systems (ATIS),
         Unique     - stimulate an active & self-sustaining ITS research community in Canada with spin-offs to private, public & academic sectors.

    ATLANTIC - Canadian Node / ATIS
    w ATIS Business Models
         - High priority issue to establish viable services,
         - Joined the U.S.- led analysis and "peer" review.
    w Canadian Conditions
         - Small population with only 4 major urban areas >1m,
         - Federal funding for deployment is not significant,
           but
         - Pioneer developers of VMS & CMS for driver info and in-vehicle systems,
         - Companies use Canadian cities to prove ATIS components for North American & global markets.

    ATLANTIC - Canadian Node / ATIS Services
    w Variety of small-scale services
         - Local solutions; no integration across modes.
    w Road Traffic
         - Telephone dial-up is widespread,
         - Broadcast by radio, television & internet,
         - Toronto trials of displays at gasoline pumps.
    w Transit Information
         - Telephone dial-up for bus stop information,
         - Montreal Metro cars have display panels for <emergency + route guidance + entertainment> funded by commercial advertising.

    ATLANTIC - Canadian Node / ATIS Activities
    w Analytical activities underway
         - Review/comment on U.S. ATIS Update Report and U.S. Info-Structure initiative,
         - Inventory/profile existing ATIS services (in progress),
         - Survey service operators and policy offices using ATLANTIC questionnaire (in progress),
         - Identified opportunities for X-border harmonization e.g. "511" telephone traveler information number is not yet established across Canada.

    ATLANTIC - Canadian Node / Future Directions
    w Initiate Work for All 8 ATLANTIC Themes
         - Use ATIS experience as guide,
         - Planning for 15 months of operation,
         - Measure success by spin-offs to private, public and academic participants.
    w ATLANTIC Canadian Node
         - Model for small economies to join this international ITS thematic network.

    Thank You!
    ANNEX
    ATLANTIC - Canadian Node / Contacts

    Baher Abdulhai, Director
    ITS Centre and Testbed
    University of Toronto, Toronto, Ontario, Canada
    Tel.: 416 946-5036     E-mail: baher@ecf.utoronto.ca

    Theodor Crainic, Director
    Intelligent Transportation System Laboratory
    Centre for Research on Transportation
    Université de Montréal, Montréal (Québec), Canada
    Tel: 514 343-7143     E-mail: theo@crt.umontreal.ca

    William Johnson, Consultant
    Transport Research, Education & Development Services
    Ottawa, Ontario, Canada
    Tel: 613 797-1489     E-mail: johnswf@attglobal.net

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    John Miles’ 2nd Presentation

    The ATLANTIC Project
    Special Session 18:
    Benchmarking ATIS Activities
    in Europe and North America

    Overview
    Some early results on:

  • Implementation framework for ATIS (TTI) in Europe
  • Trends & drivers
  • Status of deployment
  • Measuring ATIS success
  • "TTI service scorecard"
  • What to expect from ATLANTIC?

    TTI Trends in Europe
    Current status of ATIS in Europe

  • Variety of services
         • few multimodal
         • mostly free services (at point of use)
         • low coordination (at spatial levels & across modes)
         • considerable regional/ national differences
         • ... but a positive trend
  • RDS/ TMC is single European service
  • Markets & users
         • low willingness to pay (customer utility? trust? cost?)
         • crisis of the new economy has negative impact

    TTI Trends: Society ("megatrends")
    J Regulatory approach
         J aim to balance public service obligation & market forces
         J freedom of deployment of TTI (in most countries)
    J Market demography
         J increasing buying power
         J favourable age structure, increasing time values, etc.
    J High-level transport policy goals
         J emphasis on using existing infrastructure ()
         J intermodality & TTI commonly accepted as key goals
         K attitudes of decision makers ("ITS culture"?)
    J Growing mobility demand (especially leisure & freight)
    K ITS & TTI industry
    L Decreasing public funds

    Drivers & Obstacles
    J positive regulatory approach
    J specific ITS/ ATIS regulation
    J high-level policy goals
    J market demography
    J growing mobility demand
    J regional TCC/ TIC's
    J ...
    L public funding availability
    L users' willingness to pay vs. expectations
    L willingness to take risks
    L good practice experience
    L evaluation results
    L crisis in the markets
    L ...

    TTI Trends: Medium-term potential

    J Integration and connection of infrastructures
    J Specific ITS & TTI regulation in place ("mostly")
    K Transport mode preferences & lifestyles
    K Mutual understanding of stakeholders & users
    L Willingness to pay, user expectations
    L General economic climate

    TTI Trends: Short-term potentials

    J Technology convergence
    J Low cost solutions for data collection, integration, & transmission
    J Device penetration & ITS image
    K Standards & codes of practice
    K Specific ITS/ TTI policy objectives, R&D policy
    K Technology development vs market uptake
    K Availability of public & private funding
    L Revenue expectations & readiness to take risks
    L Good practice experience & evaluation results

    TTI implementation framework: Overview
    Influence on TTI implementation

    Status of TTI Deployment

    Status of ATIS implementation in Europe

  • 1. A wide range of ATIS services and business models has been created: e.g. 133 service profiles covering:
         • public, private & in partnership
         • free & pay services
         • urban-regional & intermodal networks/ national & European
         • multiple delivery channels
  • 2. A more "mature" ATIS market is emerging
         • differentiation of ATIS service chains
         • strategic partnerships & alliances
         • intermodal services & new „packages"
         • more emphasis on „B2B"

    Status of TTI Deployment in Europe (2)

  • Service provision
         • various delivery models
         • increasingly an image factor (users and "providers")
         • shift from technology-driven to policy-led & commercial approach
         • PPP discussions have not yet resulted in many significant joint services
         • trend from B2C to B2B (and new "B2B2C" packages)
         • few (no?) completely sustainable business cases (yet)
         • most successful are single-actor, single-mode, low-cost services
         • some evidence of niche markets (personalised services)

    A "Real" TTI Service Delivery Model

    Basic TTI Service Models in Europe

    Thank you!
    Contacts
    www.atlan-tic.net
    jcm@ankerbold.co.uk
    www.ankerbold.co.uk
    s.rupprecht@rupprecht-consult.de
    www.rupprecht-consult.de

    A variety of TTI services in Europe

  • Scope
         • pre-trip / on-trip
         • collective / individual
         • ubiquitous / exclusive
  • Content
         • static / dynamic / predictive
         • single / multi-mode / intermodal
         • location referenced
         • service integration (VAS)
  • User interaction
         • passive / instructive
         • push / pull
         • free / paid (at point of use)

    Rationale for TTI service implementation
    TTI stakeholders & interests

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    Siegfried Rupprecht’s Presentation

    ATIS business models
    10 October 2002

    Status of ATIS implementation in Europe
    n A wide range of different ATIS services and business models has been created.
         • with public, private, and partnership finance
         • for traffic management ... or personal comfort
         • for urban-regional and intermodal networks
         • for national and European networks (road, rail, air)
         • on multiple delivery channels (internet, VMS, RDS/TMC, DAB, GSM, ...)
    n The development of ATIS services in Europe is „maturing".
         • differentiation of ATIS service chains & clusters
         • strategic partnerships and alliances between stakeholders
         • implementation of regional TCC/ TIC
         • integration of intermodal data and services
         • new ATIS service „packages"
         • selling of ATIS services as „B2B" and „B2B2C"

    Conditions of ATIS implementation in Europe
    n ATIS service implementation is conditioned by very heterogeneous and multi-level frameworks.
    n The basic cognitive, institutional and strategic frameworks play a fundamental role in ATIS service development.
         • regulatory ethos, policy goals, institutional structures
         • IT cultures, preferences and pre-conceptions
         • decision makers, stakeholders, users
    è To influence ATIS service deployment, the constitution of these frameworks need to be developed actively.

    Understanding ATIS „business models"
    n Rather than „business models", the aim should be to understand „service models".
    n „Service models" need to consider the views of the private sector, the public sector, and the users.
         • commercial goals: return on investment
         • policy goals: traffic management, modal shift, intermodality
         • individual goals: utility and benefit
    n A focus on public/private task divisions along the information chain is a self-limitation.
         • (public) data supply – (private) service provision (Commission Recommendation)

    Developing ATIS „service models"
    n To achieve „more (private) ATIS services" is not a success criterion: What counts is the service quality.
    n All service models need to be developed in an open process.
         • realize there is not one successful „service model"
         • include all relevant actors
         • develop a general vision and elaborate common goals
         • chose a step-by-step approach to implementation
         • remain open for new actors & service products

    ATIS service benchmarking process

    What to expect from ATLANTIC
    n Status overview of ATIS implementation in Europe
         • 23 status reports from EC and CEE countries
         • over 40 key-actors interviews
         • 5 Focus Group discussions with 5-10 stakeholders
         • 18 Good Practice Case studies
    è Derive basic typologies of regulatory frameworks, policy approaches and ATIS service models
    è Identify key drivers, trends and obstacles

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    Pierre Pretorius’ Presentation

    Developing the INFOstructure
    Pierre Pretorius P.E.
    Kimley-Horn and Associates, Inc.

    Roadway INFOstructure
    USDOT initiative to help meet the information needs for operating the surface transportation system. Intended to have a pivotal role in:

  • Meeting public expectations for 21st century transportation
  • Addressing transportation-related homeland security needs
  • Addressing the growing problem of congestion
  • Supporting improved response to weather events
  • Facilitating national and regional traveler information

    ATLANTIC Discussion

  • How the Roadway INFOstructure should be developed and operated
  • Data ownership and privacy
  • Addressing ITS data needs through the INFOstructure
  • Addressing transportation security needs through the INFOstructure
  • Performance and information security requirements
  • Technical, institutional, and policy challenges

    Responses/comments

  • Concern about mixing security objectives with other objectives (congestion, weather, etc.), because the decision theories are distinct different and should be approached differently.
  • Take advantage of the heightened interest in safety and security to accelerate efforts to really define the business processes we support in converting public expenditure on transportation into value.

    Responses/comments (2)

  • Analogy between the UK TCC (US$250 million) project and the US INFOstructure initiative.
  • TCC approach is not to go straight for one particular design solution without first considering in depth what the project is trying to achieve and the trade-offs between performance, risk and price.
  • Recommends that one needs measures of cost-benefit and cost-effectiveness to guide public investment decisions.

    Responses/comments (3)

  • In Ontario, Canada two levels of surveillance have been developed - a full system and a light infrastructure system for less busy sections of highway.
  • There is a need to keep "light infrastructure" equipment in storage to be deployed on short notice in areas where they are needed

    Responses/comments (4)

  • Examples of private data sources in UK:
  • Point-to-point vehicle license-plate tracking is used by TrafficMaster to derive journey times.
  • ITIS has contracts with the operators of a national truck fleet and a long-distance express coach fleet to gather "floating car" journey time data in real time across Britain (and historical data across mainland Europe).
  • The public benefit and utility of the INFOstructure facility should be reasonably high compared with the costs of providing that facility.

    TRB/ITS America Workshop

  • Short Term Vision
    Ø Statewide Reporting of Incidents
    Ø Monitoring of Freeways and Principal Arterials in Major Metro Areas
    Ø Monitoring of Major Rail and Bus Transit Systems in Major Metro Areas
    Ø Surface Transportation Specific Weather and Road Condition Information
    Ø Facilities Monitoring of Other Key Facilities

    TRB/ITS America Workshop

  • Long Term Vision
    Ø Vehicle Probe Data System-wide
    Ø Advanced Surveillance on Arterials/Intersections
    Ø Transit Monitoring Standard
    Ø National Surface Transportation Weather Observation and Forecasting
    Ø Transportation Security Systems

    Benchmarking
    Traveler Information Activities in Europe and North America

    Developing the INFOstructure
    Pierre Pretorius P.E.
    Kimley-Horn and Associates, Inc.

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    Larry Sweeney’s Presentation

    Larry Sweeney, Ph.D.
    VP/GM Dynamic Traveler Content
    Tele Atlas
    Special Session 18
    Benchmarking ATIS Activities in Europe and North America
    ITS World Congress, Oct. 16, 2002, Chicago, IL

    Topics

  • A US Private-Sector ATIS Initiative
  • Traffic-linked maps
  • Business models
  • Consumer interest
  • Conclusions

    Dynamic Content – Traffic System

    Traffic Coverage

    Tele Atlas/Westwood One Dynamic Info

  • Traffic for entire U.S. available from a single IP address
         • 72 operations centers nationwide (more coming)
         • 92 Traffic Workstations deployed in daily operation
         • 2000 personnel, 70 aircraft involved daily in traffic reporting
         • Cover 98% of the population in the 75 largest U.S. urban areas
  • Robust architecture
         • Over 5 years of overall system operational experience
         • Over 2.5 million workstation-hours of TWS operation
         • Better than 99.99% data-feed-service availability
  • Support existing & evolving standards (including RDS-TMC)
  • Output used in many applications

    Traffic Info Customer Products/Services

  • Internet – about 60 service providers online, growing rapidly
         • National Web sites MSN Carpoint, Tribune Interactive, Cox Interactive, etc.
         • Plus over 50 local Web sites
  • Traffic Check Automated Traffic TV – 7 systems online,
         • Cable broadcasts in Atlanta; Scottsdale, Mesa, Glendale, AZ; Salt Lake City; and Orange County, CA
         • UHF broadcast plus cable in San Francisco Bay Area
  • Telematics – 2 service providers online, expect rapid growth
         • OnStar, ATX, etc.
  • Personal services – 6 service providers online, expect rapid growth
         • Palm VII (Bell South), Palm V (Earthlink), etc.
         • PCS phones – AT&T, Sprint, etc.
         • Paging/e-mail – MS Notify.net, etc.
         • Voice portals – TellMe, BeVocal, etc.

    Linking traffic to maps

  • Tele Atlas traffic codes imbedded in Tele Atlas maps for maximum accuracy and efficiency
         • Same as codes used for traffic reports
         • No translation tables required
  • Traffic-Linked Maps enable traffic-dependent, pathfinding, route guidance, and personal alerts
  • Important for Traffic-Linked Navigation
  • U.S. nationwide routable traffic-linked maps announced by TA at this 9th World Congress

    Business Models

  • Tele Atlas NA is a B2B content company
  • Our customers pay royalties based on usage with annual minimums
  • Royalties based on
         • Subscriptions
         • Transactions
         • Bundled into price of unit or vehicle
         • Etc.
  • For navigation systems first year may be included with subsequent years subscription or transaction

    Driscoll-Wolfe Telematics Survey *

  • Top ranked services: (1) stolen vehicle tracking, (2) emergency notification, (3) real-time traffic info
  • 79% expressed high interest in real-time traffic service
  • Would use traffic more frequently than any other service
         • 97% would use traffic sometimes, 48% would use daily
  • 91% willing to pay for traffic service
  • Considerable interest among consumers in traffic navigation
  • 70% of auto execs interviewed planned to include traffic navigation into their product lines

    * White paper available at Tele Atlas booth

    Conclusions

  • Consumers top-rated telematics applications are emergency assistance and real-time travel information/directions
  • Nationwide traffic available from Tele Atlas/Westwood One
         • 72 U.S. operations centers covering 98% of the population in the 75 largest urban areas
  • Real-time traffic already used in many applications including Internet, Traffic-TV, Telematics, IVR, personal devices, etc.
         • Pricing and business models are established
  • Demand increasing for real-time traffic nav systems
  • U.S. business models differ from those in Europe and Japan
  • Traffic-Linked Maps critical to traffic-navigation systems

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    Robert Libbrecht’s Slides

    Telematics Application Programme
    n Demonstration
    n Validation
    n All Modes
         n Road - Rail - Air - Maritime
    n Guidelines
         n Safety - HMI - Assessment - Architectures
    n Central theme: User
         n As traveller - As driver

    Telematics Application Programme
    Traveller Information: Key Application
    n Dynamic traveller Information
    n Mulimodal & Intermodal traffic information
    n Services offered:
         n Pre-trip Information
         n On-trip Information
    n Target users:
         n Collective Transport passengers
         n Individual mode users
         n Park & Ride users

    Telematics Application Programme
    n Problems Identified
         n User need specifications
         n Market acceptance
         n Socoi-economic evaluation
         n Optimisation of data collection and preparation
         n Human machine interfaces
              • For access
              • For usability

    Telematics Application Programme
    Pre-trip Information
    n Main carriers: Internet - GSM
    n Problems: Data Availability & Collection
         n Data ownership - Competing operators
         n Technical Problem: Availability & Collection
         n No Generic architecture emerged
    n Business Case
         n Value added: selling information
         n Public service: for free

    Telematics Application Programme
    On-trip Information
    n At stop real time information systems
         n Highly accepted by users
         n Problem: Guidelines & Standards > larger market and reducing costs
    n P.T. on-board Information
         n Next stops
         n Remaining travel time
    n Mobile personal travel assistants
         n WAP & Internet will boost

    Telematics Application Programme
    Driver Information Services
    n Basic requirement
         n Safety
         n Efficiency
    n User needs:
         n Public information: free of charge
         n Public/private information: no profit: PPP
         n Private information: added value

    Telematics Application Programme
    Applications
    n RDS-TMC
         n Almost everywhere in Europe
         n High quality data collection & exchange
         n Compatibility - Interoperability
    n DAB
    n GSM (weather, emergency situations, timetables, P&R info)
    n Real Time Traffic Situation on Internet

    Telematics Application Programme
    Enabling Systems & Services
    n Traffic Information Centres
         n Mobility or information platforms
         n Linking traffic control systems (motorways)
    n Data Exchange
    n Cross-border Data Exchange
         n DATEX
         n MoU

    Telematics Application Programme
    Payment Systems
    n Integrated Payment Systems
         n Different P.T. operators
         n Multi modal approach
         n P&R, Loyalty schemes
    n Electronic purse
    n Smart Cards - Contactless
         n Hybrid card: 2 chips - 2 interfaces
         n Combi card: 1 chip - 2 interfaces

    Telematics Application Programme
    Automatic Debiting & Toll Collection
    n EFC: tool for policy objectives
         n Demand Management
         n Road Pricing
         n Access Control

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