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21st Century Operations Using 21st Century Technologies

Strengthening Linkages between Transportation Demand Management and Traffic Management

Case Studies

The next seven sections present the seven contexts and 16 case studies that highlight different aspects of linkages between transportation demand management (TDM) and traffic management. Table 4 provides the contexts and case studies used in the document. While no single case study or context fully illustrates all the linkages possible between TDM and traffic management, together they provide real-world examples of how agencies are leveraging these programs to support travel choices throughout the trip.

Table 4. Contexts and case studies included in the compendium.
Context Description Case Studies

Managing demand and traffic during weather events and natural disasters

Implementing traffic management strategies alongside TDM strategies to help travelers get around when weather has caused major disruptions on a transportation system

Case 1. Hurricane Harvey Mobility Response—Houston TranStar


Case 2. Utah Department of Transportation’s Traffic Operations Center Use of Proactive Messaging during Weather

Linking TDM and traffic management as part of transit disruption

Combining efforts of traffic managers who are mitigating the effects of the transit outage on the roadways and TDM professionals who can help travelers understand the range of alternative travel options available

Case 3. SafeTrack—Washington, DC


Case 4. Amtrak New York Pennsylvania Station Emergency Repair Work

Incorporating TDM as part of a major road reconstruction project

Combining TDM and traffic management strategies to mitigate the impact of road construction

Case 5. New Jersey Pulaski Skyway Reconstruction


Case 6. Texas I-35 Freight Trip Optimization with Construction Information


Case 7. Atlanta’s I-85 Bridge Collapse

Managing system efficiency using active demand management (ADM) and active traffic management (ATM)

Managing overall system efficiency through a combination of ADM and ATM strategies for recurring congestion

Case 8. New York State Department of Transportation’s Active Transportation and Demand Management Program


Case 9. Houston’s ConnectSmart Program, Funded by Advanced Transportation and Congestion Management Technologies Deployment

Using high-occupancy toll and priority treatments for transit service enhancements

Managing demand through priority treatments for high-occupancy vehicles (HOVs)

Case 10. Mopac Improvement Project (Mopac Express Lanes)


Case 11. I-110/I-10 Express Lanes HOV Incentives (Los Angeles County)


Case 12. I-55 Buses on Shoulder (Chicago Region)

Managing special events using parking, TDM, and traffic management

Linking demand and traffic strategies during special events

Case 13. Union Cycliste Internationale Road World Championships (Richmond, VA)


Case 14. Mass Transit Super Bowl (New Jersey and New York)


Case 15. Wyoming Department of Transportation and the 2017 Solar Eclipse

Managing smart parking and considering local traffic management

Linking parking technology and strategies to local demand and traffic management

Case 16. SFpark: Managing Parking Demand via Pricing (San Francisco, CA)

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