| Gamification |
the use of game design elements in a non-game context |
|
Incentives
|
a payment or concession provided to a mobile app user to encourage app use, retention, or some other type of behavior |
|
Mobility Consumer
|
a person who purchases and uses transportation for personal use
|
|
Smartphone App
|
a software application that runs on a mobile phone |
|
Transportation App
|
a transportation-specific software application that runs on a mobile phone |
