Office of Operations
21st Century Operations Using 21st Century Technologies

Smartphone Applications To Influence Travel Choices: Practices and Policies

Technical Documentation Page

1. Report No.


2. Government Accession No.

3. Recipient’s Catalog No.

4. Title and Subtitle

Smartphone Applications to Influence Travel Choices: Practices and Policies

5. Report Date

April 2016

6. Performing Organization Code

7. Author(s)

Susan Shaheen (UC Berkeley), Adam Cohen (UC Berkeley), Ismail Zohdy (Booz Allen Hamilton), Beaudry Kock (Moovel, formerly RideScout)

8. Performing Organization Report No.

9. Performing Organization Name and Address

Booz Allen Hamilton Inc.
20 M St. SE, Suite 1000
Washington, DC 20003

10. Work Unit No. (TRAIS)

11. Contract or Grant No.


12. Sponsoring Agency Name and Address

United States Department of Transportation
Federal Highway Administration
1200 New Jersey Avenue, SE
Washington, DC 20590

13. Type of Report and Period Covered

October 2014 – March 2016

14. Sponsoring Agency Code


15. Supplementary Notes

The Contracting Officer’s Technical Representative (COTR) was Wayne Berman and Technical Support was Allen Greenberg.

16. Abstract

This primer provides an overview of current practices in this emerging field and looks toward the future in the evolution and development of smartphone applications for the transportation sector. The primer provides an introduction and overview smartphone applications (known as "apps"); discusses the background, evolution, and development of smartphone apps; reviews the types of smartphone applications promoting transportation efficiency and congestion reduction; discusses transportation apps and their impacts on traveler behavior; examines current challenges; and concludes with guiding principles for public agencies.

17. Key Words

Smartphone App, Incentives, Gamification, Travel Choices


18. Distribution Statement

No restrictions.

19. Security Classification (of this report)


20. Security Classification (of this page)


21. No of Pages


22. Price


Form DOT F 1700.7 (8-72)
Reproduction of completed page authorized.


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