1. Report No.

FHWA-HOP-14-015

2. Government Accession No.

3. Recipient's Catalog No.

4. Title and Subtitle

Effectiveness of Safety and Public Service Announcement (PSA) Messages on Dynamic Message Signs (DMS)

5. Report Date

July 2014

6. Performing Organization Code

7. Author(s)

Linda Boyle, Gustave Cordahi, Katie Grabenstein, Marwan Madi, Erika Miller, Paul Silberman

8. Performing Organization Report No.

9. Performing Organization Name and Address

Booz Allen Hamilton
8283 Greensboro Drive
McLean, Virginia 22102

10. Work Unit No. (TRAIS)

11. Contract or Grant No.

DTFH61-11-D-00019

12. Sponsoring Agency Name and Address

Federal Highway Administration
HOTM-1, US Department of Transportation
1200 New Jersey Ave SE
Washington, DC 20590

13. Type of Report and Period Covered

Final Report

14. Sponsoring Agency Code

HOTM-1 FHWA

15. Supplementary Notes

Jimmy Chu, Task Manager, FHWA Office of Operations, HOTM-1

16. Abstract

The report assesses the usefulness and effectiveness of safety and public service announcement (PSA) messages through surveys conducted in four urban areas in the United States: Chicago, IL; Houston, TX; Orlando, FL; and Philadelphia, PA. The surveys were designed to specifically address the types of safety and PSA messages for each respective city. A total of 2,088 survey responses were received and analyzed. The report further captures findings and recommendations based on the analysis of the survey responses.

17. Key Words

Dynamic Message Signs, Effectiveness, Public Service Announcements, Safety, Usefulness, Transportation Management Centers

18. Distribution Statement
No restriction.

19. Security Classification (of this report)

Unclassified

20. Security Classification (of this page)

Unclassified

21. No of Pages

92

22. Price