Once
the program is developed and ready to start, you will need to inform
employees. Use employer newsletters, bulletin boards, email and other
internal communications methods to raise awareness about the program.
Let employees know what their commuting options are, what assistance
is available, and how they benefit from participating. Offer give-aways
for new participants and rewards for those who continue to participate.
Promotion of the program is an on-going effort. So try new activities
and messages so that employees don't forget about their options.
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