Slide 1:

Overcoming the Barriers..
Looking for Models of Collaboration
A presentation by
Matthew A. Coogan
Consultant in Transportation
June 18, 2001
Washington, D.C.

Slide 2:

Building bridges to overcome barriers:
…physical barriers
…geographic barriers
…modal barriers
…institutional barriers

Slide 3:

The bridge.

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A fixed link to the future.

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Slide 6:

The airport.

Slide 7:

The picture of bridge.

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“It is vital that the universities on both sides of the Oresund make optimum use of the new opportunities that will open up for students and researchers....
.....that cultural institutions make use of the larger ‘market’ and that businesses make full use of the larger catchment area for manpower, expertise and sales the bridge provides.”

Slide 9:

Determining the scale of the coalition...

Slide 10:

The region map of Coalition

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A single trariff and ticket system through the nation.

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The project is managed by a coalition of four separate rail and bus companies in two countries

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Application of information technology.

Slide 14:

A New Passenger Information System in the Netherlands

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Establishing the scale of the coalition..

Slide 16:

A nationwide scale was chosen for the new organization, a coalition of 50 separate bus and train companies..

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The project covers every address in Holland…

Slide 18:

After OVR....All public mode information in the Netherlands is now available from one phone number

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OVR developed a nationwide origin-destination trip planning system.

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Ten million calls are taken through nine regional call centers.

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Highway agency information system; bus company information system; transit agency information system; long distance carrier information system.

Slide 22:

The user-based experience of Miss Gold; The user-based experience of Mr. Grey; The user-based experience of Mrs. Greene; The user-based experience of Mr. Bule.

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Passenger Information in Sweden
A Coalition of Passenger Transportation Companies established “Samtraffiken”

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Passenger Information in Sweden

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This is a train ticket; ..and this is a bus ticket

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This “bookie joint” sells…

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Application of information technology

Slide 28:

A Coalition of Agencies in Gothenburg

A multi-jurisdictional coalition
The provision of specialized transit services in Gothenburg
An example of horizontal integration of institutions

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Separate policy, separate programs, separate service providers.

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Separate clients and policy; joint dispatching and management; many separate service providers.

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Integrated Scheduling and Dispatching

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Gothenburg developed an automated dispatching program

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Application of information technology.

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Slide 34:

Overcoming the barriers..

Geographic barriers
Modal barriers
Public and private-based role
Institutional assumptions

Slide 35:

Looking at Multi-jurisdictional Efforts

Slide 36:

The US map, CA was highlighted

Slide 37:

The US map, CA was highlighted

Slide 38:

The US map, east coast was highlighted

Slide 39:

Detail map of east coast.

Slide 40:

Detail map of east coast states.

Slide 41:

California intermodal transportation management system (ITMS)

Slide 42:

California intermodal transportation management system (ITMS)

Slide 43:

California intermodal transportation management system (ITMS)

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California intermodal transportation management system (ITMS)

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Compared with California
I-95 Corridor infrastructure carries 220 million trips vs. 110 million trips in California
The I-95 Corridor has twice the population of California
About 60 vs. about 30 million persons

Slide 46:

Travel Patterns
The I-95 Corridor has 55 million intermodal passenger trips per year
Defined as trips with more than one mode

Slide 47:

Models for Collaboration
What is the revised model of collaboration?
Where did it start?

Slide 48:

Models from Freight
Between 1980 and 1985 The American President Lines was reorganized
We will refer to this period as the logistics revolution@

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Measures of truck, ship, rail and distribution effciency.

Slide 50:

The user-based experience of Miss Gold; The user-based experience of Mr. Grey; The user-based experience of Mrs. Greene; The user-based experience of Mr. Bule.

Slide 51:

Rationalization of Shipping

Slide 52:

A Collaborative Strategy: FedEx
“FDX is trying to recast itself as a major provider of the very management systems that threaten the company. Working at their best, such systems would select the most logical, most economical type of transport - air, land or sea -for delivering packages on time.”

Slide 53:
“...So now, FDX is preparing to embark on its new strategy FDX is creating a unique system that will automatically select routes for an endless number of Cisco shipments ...It's quite possible that FDX's system will route deliveries on ships, airplanes or trucks owned by other companies, even UPS.” Wall Street Journal

Collaboration is occurring throughout industry…

Slide 54:

Collaboration is occurring throughout industry…

Slide 55:

Models from Aviation
Delta bought the Pan Am European route network, which was based on the concept of dedicated assets
Delta evolved towards partnerships to retain the loyalty of the consumer

Slide 56:

The delta system; The swissair system, the Sabena System, The TAP system

Slide 57:

The client loyalty of Miss Gold; Mr. Grey; Mrs. Greene; and Mr. Blue.

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Formation of the Airline Alliances

Slide 59:

United and American will collaborate on the operations of the “USAir” Shuttle

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Application of information technology.

Slide 61:

The Observed Paradigm of 1990's
In each case, the client deals with the integrated service provider concerned with the door to door trip.
In each case, information technology is used to design, track and evaluate the services provided.
In each case, the modal capacity need not be provided on the dedicated assets of the company.

Slide 62:

Application of information technology.

Slide 63:

Application of information technology.

Slide 64:

Application of information technology.

Slide 65:

Application of information technology.

Slide 66:

Unified dispatching and tracking function

Slide 67:

Application of information technology.

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Slide 69:

Slide 70:

Implementing Change in the Organization
Quote from Frederick R. Smith, Chairman
“It took a long time for me to get across to people how profound I thought this was going to be and what a different set of disciplines it was going to require to be successful. We couldn't continue to conduct business as usual.” Wall Street Journal

Slide 71:

across organizations
…across modes
…across programs
…across resource bases
Evaluate

Reward

Collaborate