City of San Francisco, California: Advanced Transportation & Congestion Management Technologies Deployment Initiative (ATCMTD)- 2017

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Contact Information: Operations Feedback at OperationsFeedback@dot.gov

U.S. Department of Transportation
Federal Highway Administration
Office of Operations
1200 New Jersey Avenue, SE
Washington, DC 20590

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Table of Contents

COVER PAGE
SECTION I: PROJECT NARRATIVE
	What is the Next Generation Transit Customer Information System?
	The Context
	Why Focus on Real-Time Customer Information?
	Project Vision, Goals and Objectives
	How the Project Would Address Deterrents to Riding Transit
	How Better Transit Customer Information Can Influence Mode Choice
	Qualitative Research Findings
SECTION II: SYSTEM ELEMENTS
	System Elements
	Intelligent Predictions Software
	Stationary Digital Signage
	On-Board Digital Signage
	Mobile Platform and Website
	Analytics Platform
	Partnerships with the Private Sector and Public Agencies
	Regulatory, Legislative & Institutional Obstacles
	Knowledge Transfer
SECTION III: STAFFING & MANAGEMENT
	Staffing & Management
SECTION IV: BUDGET
	Budget
SECTION V: APPENDICES

List of Figures

1.	San Francisco's Projected Growth by 2040 (Source: San Francisco Planning Department)
2.	Muni Service Frequency
3.	Muni Service Frequency
4.	How the Project Would Address Deterrents to Transit Ridership
5.	Customer Information at the Right Times and Places Can Increase Ridership
6.	System Elements
7.	Systems Integration with Other Hardware and Software
8.	Muni Network Density and Alternatives
9.	Existing Shelter Locations with Digital Signage
10.	Potential Solar-Powered Digital Signage
11.	On-Board Digital Signage
12.	MuniMobile Platform Trip
13.	Summary of Envisioned Next Generation Transit Customer Information System Features and Innovations