Public Relations, Education, and Outreach (General Public, Driver, and Elected Officials)

State of the Art

The driving community and elected officials are informed, involved, and sensitive to the highway worker and work site safety needs.

To achieve state-of-the-art policies  and procedures, transportation agencies need to:

• Assume a proactive leadership role in work zone educational efforts.
  
• Develop, update, and distribute work zone safety educational materials for:
  

  - Driver handbooks/manuals

  - Commercial drivers handbooks/manuals

  - Driver license test questions

  - Driver education courses

  - Teaching modules for elementary and secondary schools

  - Media (television, radio, newspaper)

  - Road user groups, insurance companies, rental car agencies (magazines, newsletters, inserts)

  - Elected officials

• Develop media partnerships to educate and inform the public about work zone safety.
  
• Sponsor national and state work zone safety awareness initiatives.
  
• Share work zone public service announcements and educational materials with other highway agencies.
  
• Develop guidance and tools to assist decision makers in balancing the expenditure of additional funds for longer-lasting materials and designs in today's projects to achieve a faster delivery, a longer service life, and reduce future motorist delay and exposure.