Appendix D. Outreach Strategy and Action Plan Templates

Sample Outreach Framework Template

Sample outreach framework form with spaces for project name (if project specific), project timeframe, outreach strategy timeframe, outreach goals, who needs to be involved (partners, stakeholders), general outreach budget, percent of outreach budget of overall budget, target audience, initial messages, expected outreach products, and outreach channel or distribution opportunities.

Sample Outreach Strategy Target Audiences and Messages Template

Sample outreach strategy table with columns for audience type, desired response from communication plan or outreach strategy, and messages.

Sample Evaluation/Measures of Effectiveness Template

Timeframe for Outreach Evaluation (may be more than one point in time):
Sample timeframe for outreach evaluation table with columns for outreach goal, effectiveness measures, and measurement tools.

Sample Product Development Template

Sample product development form with spaces for product type and the associated target audience, goal of product, content (including an attention-getter opening, core message, and contact for more information), and initial distribution ideas.

Sample Distribution Channels Template

Sample distribution channels table with columns for product, distribution channel or opportunity, and deadline or special requirements.

Sample Distribution Channel Action Plan

Sample distribution channel action plan table with columns for reference number, applicable distribution channel or opportunity, target date, cost, and outreach product.

Sample Outreach Strategy Action Plan

Sample outreach strategy action plan table with columns for priority, task description, target date, resource allocation, and commitment or point of contact.

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