VPP Projects Not Involving Tolls
Category: Projects that Make Auto Use Costs Variable

Project - CALIFORNIA: Car Share Innovations in the City of San Francisco

This project includes two distinct program elements: "Unbundling Housing from Parking," where car-sharing vehicles will be placed in new housing developments allowing such developments to provide less parking and include more housing units, thus reducing housing costs; and a pre-implementation "Integrated Car Sharing/Car Pooling System," where technologies will be explored to facilitate ridesharing among car-sharing participants, enabling them to reduce costs by sharing rides while car-sharing. The project may lead to changes in local zoning codes to allow matter-of-right housing development with the amount of parking provided by developers determined by market conditions rather than minimum government mandates. The "Integrated Car Sharing/Car Pooling System" project may lead to more efficient use of car-sharing vehicles, thereby making car-sharing more cost competitive with car ownership for more people. This project has to potential to encourage these additional people to give up their cars and eliminate fixed car ownership costs in exchange for accepting relatively high per-use car-sharing costs, and thus in turn to drive less.

Pre-Implementation Funds Awarded

2007

Anticipated Completion Date

2010

April - June 2011 Update

In the most recent reporting period, the City CarShare (CCS) team, in collaboration with its research partner, Nelson/Nygaard, continued to analyze and report top line findings of the unbundled parking car share survey — particularly new analyses outlining use differences between carshare and non-carshare members.

Additional key findings of Unbundled Parking Study were:

There is a statistically significant difference in commute mode between those persons with carshare membership versus those without in that persons with carshare memberships are more likely to use non-auto modes to commute to work.
More than 65% of respondents with carshare memberships take transit a few times a week or more compared to approximately 41% of respondents without carshare memberships. Based on the analysis there is a statistically significant difference in transit usage between those respondents with carshare memberships and those without.
There is a statistically significant relationship between persons with a carshare membership and average vehicle ownership as compared to persons without a carshare membership. Respondents with carshare memberships had an average vehicle ownership rate of 0.47 compared to respondents without carshare membership who had an average vehicle ownership rate of 1.22.

The "Final Impact Study" was completed and presented to CCS management in early June. A subsequent request has been submitted to present the study results at the 2012 TRB conference in Washington D.C., next January.

Additionally, initial work on updating the Best Practices report was initiated and locations for new carshare vehicles at locations that have unbundled parking have been identified for car placement, based on research findings and demand opportunity. Finally, plans for post-program continuation of car placement in unbundle parking facilities, including plans for tracking efficacy based on standard processes, has begun.

Rideshare:

In late March, 2011, City CarShare launched the first of its kind Member-To-Member (M2M) ride share system allowing our 14,000 members to share trips, amongst themselves, while searching for or booking in our reservation system.

We promoted the program in several mediums (e.g., newsletters, emails, Facebook, twitter, invoices and on our reservation log-in screens) and provided incentives ranging from $10 driving credits for first 50 users, to raffles for several $100 grocery gift cards.

Through June, over 100 unique members have posted about 160 trips, originating from over 78 of our POD locations, to roughly 60 unique destinations — most within the nine Bay Area Counties (88%). No trips were consummated, however, as identified within the system. We are currently preparing a short opinion survey of our members to provide directional learning on how to improve member participation in the rideshare program and determine if rideshare trips occurred outside of our system.

For More Information Contact

Rick Hutchinson
City Carshare
Phone: (415) 995-8588 Extension 314
E-Mail: rick@citycarshare.org

Back to Projects that Make Auto Use Costs Variable

Search Tolling and Pricing: Home About Tolling and Pricing Programs Value Pricing Pilot Program Express Lanes Demonstration Program HOV Facilities Interstate System Reconstruction & Rehabilitation Pilot Program Interstate System Construction Toll Pilot Program Title 23 United States Code Section 129 Toll Agreements Team Webinar Series Resources Expression of Interest Regulations/Policy FAQs	Home > VPP Program > Projects > Not Involving Tolls > Projects that Make Auto Use Costs Variable VPP Projects Not Involving Tolls Category: Projects that Make Auto Use Costs Variable Project - CALIFORNIA: Car Share Innovations in the City of San Francisco This project includes two distinct program elements: "Unbundling Housing from Parking," where car-sharing vehicles will be placed in new housing developments allowing such developments to provide less parking and include more housing units, thus reducing housing costs; and a pre-implementation "Integrated Car Sharing/Car Pooling System," where technologies will be explored to facilitate ridesharing among car-sharing participants, enabling them to reduce costs by sharing rides while car-sharing. The project may lead to changes in local zoning codes to allow matter-of-right housing development with the amount of parking provided by developers determined by market conditions rather than minimum government mandates. The "Integrated Car Sharing/Car Pooling System" project may lead to more efficient use of car-sharing vehicles, thereby making car-sharing more cost competitive with car ownership for more people. This project has to potential to encourage these additional people to give up their cars and eliminate fixed car ownership costs in exchange for accepting relatively high per-use car-sharing costs, and thus in turn to drive less. Pre-Implementation Funds Awarded 2007 Anticipated Completion Date 2010 April - June 2011 Update In the most recent reporting period, the City CarShare (CCS) team, in collaboration with its research partner, Nelson/Nygaard, continued to analyze and report top line findings of the unbundled parking car share survey — particularly new analyses outlining use differences between carshare and non-carshare members. Additional key findings of Unbundled Parking Study were: There is a statistically significant difference in commute mode between those persons with carshare membership versus those without in that persons with carshare memberships are more likely to use non-auto modes to commute to work. More than 65% of respondents with carshare memberships take transit a few times a week or more compared to approximately 41% of respondents without carshare memberships. Based on the analysis there is a statistically significant difference in transit usage between those respondents with carshare memberships and those without. There is a statistically significant relationship between persons with a carshare membership and average vehicle ownership as compared to persons without a carshare membership. Respondents with carshare memberships had an average vehicle ownership rate of 0.47 compared to respondents without carshare membership who had an average vehicle ownership rate of 1.22. The "Final Impact Study" was completed and presented to CCS management in early June. A subsequent request has been submitted to present the study results at the 2012 TRB conference in Washington D.C., next January. Additionally, initial work on updating the Best Practices report was initiated and locations for new carshare vehicles at locations that have unbundled parking have been identified for car placement, based on research findings and demand opportunity. Finally, plans for post-program continuation of car placement in unbundle parking facilities, including plans for tracking efficacy based on standard processes, has begun. Rideshare: In late March, 2011, City CarShare launched the first of its kind Member-To-Member (M2M) ride share system allowing our 14,000 members to share trips, amongst themselves, while searching for or booking in our reservation system. We promoted the program in several mediums (e.g., newsletters, emails, Facebook, twitter, invoices and on our reservation log-in screens) and provided incentives ranging from $10 driving credits for first 50 users, to raffles for several $100 grocery gift cards. Through June, over 100 unique members have posted about 160 trips, originating from over 78 of our POD locations, to roughly 60 unique destinations — most within the nine Bay Area Counties (88%). No trips were consummated, however, as identified within the system. We are currently preparing a short opinion survey of our members to provide directional learning on how to improve member participation in the rideshare program and determine if rideshare trips occurred outside of our system. For More Information Contact Rick Hutchinson City Carshare Phone: (415) 995-8588 Extension 314 E-Mail: rick@citycarshare.org Back to Projects that Make Auto Use Costs Variable
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