Long Description: Traffic Management Plan Checklist - Step 5

Step 5. Travel Demand Management and Transit Service Planning

If Assessment applies:

Fulfill the following planning objectives: (1) maximize use of available transit capacity, (2) increase ridership during an event (effect shift in modal split), (3) support travel demand management goals, (4) serve public interest, and (5) ensure operations cost-effectiveness
Consider any combination of public service expansion, express bus service, and charter service
Market incentives to: (1) inform the public of the availability of public transit service to/from a planned special event and (2) convince the public to use the service

Tips/Examples:

Public service expansion techniques include: (1) existing service with additional vehicle hours, (2) modifying existing service by creating a route deviation with a stop near the event venue, and (3) implementation of an express bus service
An express bus service represents a direct service between a park and ride facility or other vacant parking area and event venue, and it must provide a higher level of service to event patrons compared to the drive-alone option
A charter service represents a contract service providing transportation directly to the event venue from outlying areas / transit stations, and users may purchase tickets in advance and in conjunction with the event ticket

If Assessment applies:

Develop incentives to save travelers time and/or money
Effect reduction in overall event-generated and peak traffic volume by providing convenient alternates to driving an automobile to the event site and encouraging the use of these alternate travel modes
Influence travel patterns of non-attendee road users by encouraging a trip time shift or a change in travel mode.
Encourage the use of bicycles in traveling to/from the event

Tips/Examples:

HOV incentives include: (1) extend HOV (freeway/ramp) lane restrictions through times of event ingress and egress, (2) reduce parking fees and/or priority parking for vehicles with multiple occupants, and (3) provide free advertising for private lots to balance discounts given for HOV parking
Local TDM incentives include: (1) divert background traffic around impacted area, (2) discourage travel in vicinity of venue during ingress / egress periods, (3) encourage trucking companies to shift travel routes and delivery schedules on day-of-event
Bicyclists will require safe riding paths and secure parking areas

If Assessment applies:

Develop strategies that encourage sports/concert spectators to arrive early before an event and/or stay late after an event in order to reduce levels of peak ingress/egress traffic

Tips/Examples:

Example arrival strategies include tailgating and pre-event contests
Example departure strategies include a post-event fireworks/concert and business promotions